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Kenneth C. Wilbur

Personal Details

First Name:Kenneth
Middle Name:C.
Last Name:Wilbur
Suffix:
RePEc Short-ID:pwi89
[This author has chosen not to make the email address public]
http://kennethcwilbur.com
9500 Gilman Drive, Box 0553 San Diego, CA 92093
Terminal Degree:2005 Department of Economics; University of Virginia (from RePEc Genealogy)

Affiliation

Rady School of Management
University of California-San Diego (UCSD)

La Jolla, California (United States)
https://rady.ucsd.edu/
RePEc:edi:smucsus (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Meenakshi Balakrishna & Kenneth C. Wilbur, 2021. "How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Firearm Sales," Papers 2102.02884, arXiv.org.
  2. Meenakshi Balakrishna & Kenneth C. Wilbur, 2021. "Do Firearm Markets Comply with Firearm Restrictions? How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Firearm Sales," Papers 2111.05272, arXiv.org, revised Dec 2021.
  3. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
  4. Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2018. "Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years," Papers 1810.07783, arXiv.org.
  5. Ailawadi, K.H. & Bradlow, E.T. & Draganska, M. & Nijs, V. & Rooderkerk, R.P. & Sudhir, K. & Wilbur, K.C. & Zhang, J., 2010. "Empirical models of manufacturer-retailer interaction : A review and agenda for future research," Other publications TiSEM 8cf81b4a-f2e9-485b-a5f5-9, Tilburg University, School of Economics and Management.
  6. Yi Zhu & Kenneth C. Wilbur, 2008. "Strategic Bidding in Hybrid CPC/CPM Auctions," Working Papers 08-25, NET Institute, revised Oct 2008.

Articles

  1. Geoffrey Fisher & Matthew McGranaghan & Jura Liaukonyte & Kenneth C. Wilbur, 2023. "Price promotions, beneficiary framing, and mental accounting," Quantitative Marketing and Economics (QME), Springer, vol. 21(2), pages 147-181, June.
  2. Joo, Mingyu & Kim, Seung Hyun & Ghose, Anindya & Wilbur, Kenneth C., 2023. "Designing Distributed Ledger technologies, like Blockchain, for advertising markets," International Journal of Research in Marketing, Elsevier, vol. 40(1), pages 12-21.
  3. Meenakshi Balakrishna & Kenneth C. Wilbur, 2022. "Do Firearm Markets Comply with Firearm Restrictions? How the Massachusetts Assault Weapons Ban Enforcement Notice Changed Registered Firearm Sales," Journal of Empirical Legal Studies, John Wiley & Sons, vol. 19(1), pages 60-89, March.
  4. Jessica Jumee Kim & Kenneth C. Wilbur, 2022. "Proxies for legal firearm prevalence," Quantitative Marketing and Economics (QME), Springer, vol. 20(3), pages 239-273, September.
  5. Matthew McGranaghan & Jura Liaukonyte & Kenneth C. Wilbur, 2022. "How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift," Marketing Science, INFORMS, vol. 41(5), pages 873-895, September.
  6. Matthew McGranaghan & Jura Liaukonyte & Geoffrey Fisher & Kenneth C. Wilbur, 2019. "Lead Offer Spillovers," Marketing Science, INFORMS, vol. 38(4), pages 643-668, July.
  7. Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2019. "Advertising and brand attitudes: Evidence from 575 brands over five years," Quantitative Marketing and Economics (QME), Springer, vol. 17(3), pages 257-323, September.
  8. Linli Xu & Jorge M. Silva-Risso & Kenneth C. Wilbur, 2018. "Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples," Management Science, INFORMS, vol. 64(7), pages 3187-3207, July.
  9. Joo, Mingyu & Wilbur, Kenneth C. & Zhu, Yi, 2016. "Effects of TV advertising on keyword search," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 508-523.
  10. Kenneth C. Wilbur, 2016. "Advertising Content and Television Advertising Avoidance," Journal of Media Economics, Taylor & Francis Journals, vol. 29(2), pages 51-72, April.
  11. Jura Liaukonyte & Thales Teixeira & Kenneth C. Wilbur, 2015. "Television Advertising and Online Shopping," Marketing Science, INFORMS, vol. 34(3), pages 311-330, May.
  12. Wilbur, Kenneth C. & Farris, Paul W., 2014. "Distribution and Market Share," Journal of Retailing, Elsevier, vol. 90(2), pages 154-167.
  13. Steve Berry & Ahmed Khwaja & Vineet Kumar & Andres Musalem & Kenneth Wilbur & Greg Allenby & Bharat Anand & Pradeep Chintagunta & W. Hanemann & Przemek Jeziorski & Angelo Mele, 2014. "Structural models of complementary choices," Marketing Letters, Springer, vol. 25(3), pages 245-256, September.
  14. Linli Xu & Kenneth C. Wilbur & S. Siddarth & Jorge M. Silva-Risso, 2014. "Price Advertising by Manufacturers and Dealers," Management Science, INFORMS, vol. 60(11), pages 2816-2834, November.
  15. Mingyu Joo & Kenneth C. Wilbur & Bo Cowgill & Yi Zhu, 2014. "Television Advertising and Online Search," Management Science, INFORMS, vol. 60(1), pages 56-73, January.
  16. Rennhoff, Adam D. & Wilbur, Kenneth C., 2014. "Market-based measures of viewpoint diversity," Information Economics and Policy, Elsevier, vol. 26(C), pages 1-11.
  17. Kenneth C. Wilbur & Linli Xu & David Kempe, 2013. "Correcting Audience Externalities in Television Advertising," Marketing Science, INFORMS, vol. 32(6), pages 892-912, November.
  18. Rennhoff, Adam D. & Wilbur, Kenneth C., 2012. "Local media ownership and media quality," Information Economics and Policy, Elsevier, vol. 24(3), pages 231-242.
  19. Yi Zhu & Kenneth C. Wilbur, 2011. "Hybrid Advertising Auctions," Marketing Science, INFORMS, vol. 30(2), pages 249-273, 03-04.
  20. Kusum Ailawadi & Eric Bradlow & Michaela Draganska & Vincent Nijs & Robert Rooderkerk & K. Sudhir & Kenneth Wilbur & Jie Zhang, 2010. "Empirical models of manufacturer-retailer interaction: A review and agenda for future research," Marketing Letters, Springer, vol. 21(3), pages 273-285, September.
  21. Kenneth C. Wilbur & Yi Zhu, 2009. "Click Fraud," Marketing Science, INFORMS, vol. 28(2), pages 293-308, 03-04.
  22. Kenneth C. Wilbur, 2008. "A Two-Sided, Empirical Model of Television Advertising and Viewing Markets," Marketing Science, INFORMS, vol. 27(3), pages 356-378, 05-06.

More information

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Co-authorship network on CollEc

NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 3 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-IND: Industrial Organization (2) 2018-11-05 2020-01-20
  2. NEP-MKT: Marketing (2) 2008-10-28 2018-11-05
  3. NEP-PAY: Payment Systems and Financial Technology (2) 2018-11-05 2020-01-20
  4. NEP-COM: Industrial Competition (1) 2018-11-05
  5. NEP-IPR: Intellectual Property Rights (1) 2018-11-05

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