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Market-based measures of viewpoint diversity

Author

Listed:
  • Rennhoff, Adam D.
  • Wilbur, Kenneth C.

Abstract

Existing market-based measures of viewpoint diversity in the media have been criticized for lacking a theoretical foundation. This paper proposes a theoretical framework to develop market-based measures of viewpoint diversity. It then uses this framework to develop four viewpoint diversity measures using a panel dataset of local television ratings. Finally, an econometric model relates these viewpoint diversity measures to media ownership variables. It does not appear that market-based measures of viewpoint diversity are strongly related to media ownership structures.

Suggested Citation

  • Rennhoff, Adam D. & Wilbur, Kenneth C., 2014. "Market-based measures of viewpoint diversity," Information Economics and Policy, Elsevier, vol. 26(C), pages 1-11.
    • Handle: RePEc:eee:iepoli:v:26:y:2014:i:c:p:1-11
    DOI: 10.1016/j.infoecopol.2013.10.002
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    References listed on IDEAS

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    Cited by:

    1. George, Lisa M., 2016. "Mobile, Media & More: Contributions and Developments at Information Economics and Policy," Information Economics and Policy, Elsevier, vol. 37(C), pages 1-2.

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    Keywords

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    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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