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Report NEP-MKT-2018-11-05
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Gugler, Klaus & Heim, Sven & Janssen, Maarten C. W. & Liebensteiner, Mario, 2018, "Market liberalization: Price dispersion, price discrimination and consumer search in the German electricity markets," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 18-042.
- Danish Ahmad Khan & Tehreen Arif & Mariam Danish, 2018, "Effect of social media marketing on brand equity with special reference to academic institutions?," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 6509060, Jul.
- Firend Al. R., 2018, "Marketing Strategies of Services and Purchasing Incentives in Asia," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr187, Sep.
- Muhartini Salim, 2018, "Store Brand Familiarity as a Moderating Variable on the Effect of Personal Involvement on Store Brand Buying Intention," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr189, Sep.
- Amit Sharma, 2018, "Demographic And Personality Differences In Digital Consumer Behavior: A Study Of Indian Consumer," Proceedings of International Academic Conferences, International Institute of Social and Economic Sciences, number 8209701, Jul.
- Rex Yuxing Du & Mingyu Joo & Kenneth C. Wilbur, 2018, "Advertising and Brand Attitudes: Evidence from 575 Brands over Five Years," Papers, arXiv.org, number 1810.07783, Sep.
- Divya Keerthika, 2018, "A Multiple Measure of Organizational Performances and its Effect on Distinctive Marketing Competencies: An Empirical Study of India and the Maldives," GATR Journals, Global Academy of Training and Research (GATR) Enterprise, number jmmr190, Sep.