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Reconstruction of empirical strategies using content analysis - an application to the dairy industry


  • Hohler, J.


The empirical accessibility of company strategies is limited due to the lack of observability and the risk of counter-attacks by competitors. Nevertheless, companies communicate strategically relevant information, for example in the media. We use 3,832 pieces of information and suggest a mixed methods approach to learn more about the reconstruction of strategies. First, we perform a qualitative content analysis. Based on this, we are able to provide various quantitative evaluation possibilities. The dairy sector of a country serves as an example sector. On the basis of our data, we can derive various statements about the nature of the strategies pursued and the consistency of their application. Our approach offers the opportunity to test existing hypotheses of strategic research and to develop new hypotheses. Acknowledgement :

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  • Hohler, J., 2018. "Reconstruction of empirical strategies using content analysis - an application to the dairy industry," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277123, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaae18:277123

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    1. Michaela Draganska & Daniel Klapper & Sofia B. Villas-Boas, 2010. "A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel," Marketing Science, INFORMS, vol. 29(1), pages 57-74, 01-02.
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    3. Henry Mintzberg, 1978. "Patterns in Strategy Formation," Management Science, INFORMS, vol. 24(9), pages 934-948, May.
    4. Jeffrey M Wooldridge, 2010. "Econometric Analysis of Cross Section and Panel Data," MIT Press Books, The MIT Press, edition 2, volume 1, number 0262232588, January.
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    6. repec:bla:stratm:v:39:y:2018:i:2:p:527-527 is not listed on IDEAS
    7. Dixit, Avinash, 1982. "Recent Developments in Oligopoly Theory," American Economic Review, American Economic Association, vol. 72(2), pages 12-17, May.
    8. Stefan Hirsch & Jan Schiefer & Adelina Gschwandtner & Monika Hartmann, 2014. "The Determinants of Firm Profitability Differences in EU Food Processing," Journal of Agricultural Economics, Wiley Blackwell, vol. 65(3), pages 703-721, September.
    9. Dirk van der Krogt & Jerker Nilsson & Viggo Høst, 2007. "The impact of cooperatives' risk aversion and equity capital constraints on their inter-firm consolidation and collaboration strategies-with an empirical study of the European dairy industry," Agribusiness, John Wiley & Sons, Ltd., vol. 23(4), pages 453-472.
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    Livestock Production/Industries;

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