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Strategie di innovazione nelle imprese creative di servizi

Author

Listed:
  • Francesco Izzo
  • Barbara Masiello

Abstract

Negli ultimi anni, le istituzioni, la pratica manageriale e la letteratura accademica hanno rivolto un interesse crescente al tema delle imprese creative e dell’economia della creatività. Tuttavia, il focus si è concentrato soprattutto sulle organizzazioni culturali, trascurando, con poche eccezioni, le imprese creative di servizi e le complesse dinamiche innovative che prendono forma al loro interno. Per contribuire a colmare tale gap, gli autori, attingendo a diversi filoni di ricerca, sviluppano un modello concettuale che prevede quattro dimensioni interdipendenti dell’innovazione nelle imprese creative di servizi: innovazione espressiva, strategica, esperienziale ed organizzativa. Ognuna delle dimensioni del modello implica forme reticolari interne o esterne all’organizzazione che interessano diverse categorie di soggetti: gli utilizzatori, il pubblico, i concorrenti o il team creativo. Il lavoro propone quindi un concetto esteso di innovazione creativa, fornendo un contributo teorico utile a spiegare e gestire meglio le complesse forme con cui si dispiegano i processi innovativi in queste particolari imprese di servizi e suggerendo nuove prospettive per la ricerca futura.

Suggested Citation

  • Francesco Izzo & Barbara Masiello, 2015. "Strategie di innovazione nelle imprese creative di servizi," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2015(1), pages 63-104.
  • Handle: RePEc:fan:ededed:v:html10.3280/ed2015-001004
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    References listed on IDEAS

    as
    1. FaÏz Gallouj, 2002. "Innovation in the Service Economy: the New Wealth of Nations," Post-Print hal-01111977, HAL.
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    More about this item

    Keywords

    Imprese creative; innovazione nei servizi; innovazione nascosta;

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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