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Generating Stylistic Innovation: A Process Perspective


  • Yen Tran


In contrast to technological innovation, little is known about how innovation arises in the creative industries. This inductive study of product development practices in five fashion firms examines how organizations in the fashion industry develop a particular type of innovation: stylistic innovation. The resulting theoretical framework reveals that successful fashion firms develop stylistic innovations based on a unique combination of three sets of interrelated product development practices—creative sensing (inspiration-based), stylistic orchestrating (coherence-focused) and agile synchronization (timing-driven). This study's main contributions to the innovation literature are its crystallization of the key properties of stylistic product innovation, its development practices and extension of thinking about how these properties are different from prior development practices found in traditional technological industries.

Suggested Citation

  • Yen Tran, 2010. "Generating Stylistic Innovation: A Process Perspective," Industry and Innovation, Taylor & Francis Journals, vol. 17(2), pages 131-161.
  • Handle: RePEc:taf:indinn:v:17:y:2010:i:2:p:131-161 DOI: 10.1080/13662711003633322

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    References listed on IDEAS

    1. Timothy J. Sturgeon, 2002. "Modular production networks: a new American model of industrial organization," Industrial and Corporate Change, Oxford University Press, vol. 11(3), pages 451-496, June.
    2. Peter Galvin & Andre Morkel, 2001. "Modularity On Industry Structure: The Case Of The World The Effect Of Product Bicycle Industry," Industry and Innovation, Taylor & Francis Journals, vol. 8(1), pages 31-47.
    3. Carliss Y. Baldwin & Kim B. Clark, 2000. "Design Rules, Volume 1: The Power of Modularity," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262024667, July.
    4. Fleming, Lee & Sorenson, Olav, 2001. "Technology as a complex adaptive system: evidence from patent data," Research Policy, Elsevier, vol. 30(7), pages 1019-1039, August.
    5. Vincent Frigant & Damien Talbot, 2005. "Technological Determinism and Modularity: Lessons from a Comparison between Aircraft and Auto Industries in Europe," Industry and Innovation, Taylor & Francis Journals, vol. 12(3), pages 337-355.
    6. Hoetker, Glenn, 2002. "Do Modular Products Lead to Modular Organizations?," Working Papers 02-0130, University of Illinois at Urbana-Champaign, College of Business.
    7. Brusoni, Stefano & Prencipe, Andrea, 2001. "Unpacking the Black Box of Modularity: Technologies, Products and Organizations," Industrial and Corporate Change, Oxford University Press, vol. 10(1), pages 179-205, March.
    8. Dieter Ernst, 2005. "Limits to Modularity: Reflections on Recent Developments in Chip Design," Industry and Innovation, Taylor & Francis Journals, vol. 12(3), pages 303-335.
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    Cited by:

    1. Beatrice D'Ippolito, 2014. "The importance of design for firms' competitiveness: a review of the literature," Working paper serie RMT - Grenoble Ecole de Management hal-00936947, HAL.
    2. Filitz, Rainer & Henkel, Joachim & Tether, Bruce S., 2015. "Protecting aesthetic innovations? An exploration of the use of registered community designs," Research Policy, Elsevier, vol. 44(6), pages 1192-1206.
    3. Andreas Braun & Laura Bockelmann, 2016. "An Individual Perspective On Open Innovation Capabilities In The Context Of Haute Cuisine," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-24, January.


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