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Challenging the orthodoxy of value co-creation theory: A contingent view of co-production in design-intensive business services

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  • Lehrer, Mark
  • Ordanini, Andrea
  • DeFillippi, Robert
  • Miozzo, Marcela

Abstract

This interview-based study of three design-oriented KIBS firms proposes a U-shaped project-stage model of co-production intensity in firms offering knowledge-intensive business services (KIBS) requiring a high level of creativity. During the central stage of project execution the creative KIBS firms typically know what needs to be accomplished but do not know what specific path should be pursued to accomplish the task. An intense phase of idea generation and narrowing down of possibilities generally follows the signing of the contract. Interviewees at design-oriented KIBS firms seldom mentioned the client as playing a significant role during the creative phase of the project. The study suggests that, under certain circumstances, both KIBS providers and clients might desire to regulate the level of co-production, and that at certain project stages a reduced level might actually improve the quality of the final output. Other contingencies are also developed.

Suggested Citation

  • Lehrer, Mark & Ordanini, Andrea & DeFillippi, Robert & Miozzo, Marcela, 2012. "Challenging the orthodoxy of value co-creation theory: A contingent view of co-production in design-intensive business services," European Management Journal, Elsevier, vol. 30(6), pages 499-509.
    • Handle: RePEc:eee:eurman:v:30:y:2012:i:6:p:499-509
    DOI: 10.1016/j.emj.2012.07.006
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    References listed on IDEAS

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    Cited by:

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    2. Vanderstraeten, Johanna & van Witteloostuijn, Arjen & Matthyssens, Paul, 2020. "Organizational sponsorship and service co-development: A contingency view on service co-development directiveness of business incubators," Technovation, Elsevier, vol. 98(C).
    3. Meinel, Martin & Eismann, Tobias T. & Baccarella, Christian V. & Fixson, Sebastian K. & Voigt, Kai-Ingo, 2020. "Does applying design thinking result in better new product concepts than a traditional innovation approach? An experimental comparison study," European Management Journal, Elsevier, vol. 38(4), pages 661-671.
    4. Järvi, Henna & Kähkönen, Anni-Kaisa & Torvinen, Hannu, 2018. "When value co-creation fails: Reasons that lead to value co-destruction," Scandinavian Journal of Management, Elsevier, vol. 34(1), pages 63-77.
    5. Beatrice d'Ippolito, 2014. "The importance of design for firms' competitiveness: a review of the literature," Working Papers hal-00936947, HAL.
    6. Beatrice d'Ippolito, 2014. "The importance of design for firms' competitiveness: a review of the literature," Working paper serie RMT - Grenoble Ecole de Management hal-00936947, HAL.
    7. Hidalgo, Antonio & Herrera, Rafael, 2020. "Innovation management and co-creation in KIBs: An approach to the ICT services sector," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    8. Ja-Shen Chen & Don Kerr & Seng-Su Tsang & Yu Chieh Sung, 2015. "Co-production of service innovations through dynamic capability enhancement," The Service Industries Journal, Taylor & Francis Journals, vol. 35(1-2), pages 96-114, January.
    9. Jan-Erik Vahlne & Waheed Akbar Bhatti, 2019. "Relationship Development: A Micro-Foundation for the Internationalization Process of the Multinational Business Enterprise," Management International Review, Springer, vol. 59(2), pages 203-228, April.
    10. HsiuJu Rebecca Yen & Hoa Pham Thi & Eldon Y. Li, 2021. "Understanding customer-centric socialization in tourism services," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 695-723, December.
    11. Chatterjee, Sheshadri & Mariani, Marcello & Fosso Wamba, Samuel, 2023. "Prosumers’ intention to co-create business value and the moderating role of digital media usage," Journal of Business Research, Elsevier, vol. 163(C).
    12. Bhatti, Waheed Akbar & Larimo, Jorma & Servais, Per, 2020. "Relationship learning: A conduit for internationalization," International Business Review, Elsevier, vol. 29(3).
    13. Lee, Hsing-fen & Miozzo, Marcela, 2019. "Which types of knowledge-intensive business services firms collaborate with universities for innovation?," Research Policy, Elsevier, vol. 48(7), pages 1633-1646.
    14. Börjeson, Love, 2015. "Interorganizational situations – An explorative typology," European Management Journal, Elsevier, vol. 33(3), pages 191-200.
    15. Yen Hsu, 2013. "Design Co-creation and Performance in New Product Development Process," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 4(3), pages 63-74, September.
    16. Sheshadri Chatterjee & Nripendra P. Rana & Yogesh K. Dwivedi, 2022. "Assessing Consumers’ Co‐production and Future Participation On Value Co‐creation and Business Benefit: an F-P-C-B Model Perspective," Information Systems Frontiers, Springer, vol. 24(3), pages 945-964, June.
    17. Loureiro, Sandra Maria Correia & Romero, Jaime & Bilro, Ricardo Godinho, 2020. "Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study," Journal of Business Research, Elsevier, vol. 119(C), pages 388-409.
    18. Boukis, Achilleas & Kabadayi, Sertan, 2020. "A classification of resources for employee-based value creation and a future research agenda," European Management Journal, Elsevier, vol. 38(6), pages 863-873.
    19. Savona, Maria & Steinmueller, W. Edward, 2013. "Service output, innovation and productivity: A time-based conceptual framework," Structural Change and Economic Dynamics, Elsevier, vol. 27(C), pages 118-132.

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