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Effects of switching costs on customer attitude loyalty to an airport in a multi-airport region

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  • Nesset, Erik
  • Helgesen, Øyvind

Abstract

The purpose is to analyze impacts of switching costs on customer attitude loyalty to an airport operator in a Norwegian multi-airport region. A sample of 167 respondents is analyzed by a structural equations modelling approach. Irrespective of customers’ perceptions of switching costs, service quality seems to be the most important customer loyalty driver. For low switching costs customers flight offers are also an important loyalty driver. For high switching costs customers facilities are important. An anticipated reduction in switching costs due to improvements in the regions’ infrastructure thus implies that more attention should be paid to an upgrading of the flight offers in order to create more airport loyalty in future. This may also have some interesting policy implications, which is briefly discussed in the paper.

Suggested Citation

  • Nesset, Erik & Helgesen, Øyvind, 2014. "Effects of switching costs on customer attitude loyalty to an airport in a multi-airport region," Transportation Research Part A: Policy and Practice, Elsevier, vol. 67(C), pages 240-253.
  • Handle: RePEc:eee:transa:v:67:y:2014:i:c:p:240-253
    DOI: 10.1016/j.tra.2014.07.003
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    References listed on IDEAS

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    Cited by:

    1. Bezerra, George Christian Linhares & Gomes, Carlos F., 2016. "Measuring airport service quality: A multidimensional approach," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 85-93.
    2. Sue Ling Lai & Hiep-Hung Pham & Hong-Kong To Nguyen & The-Cuong Nguyen & Anh-Vinh Le, 2019. "Toward Sustainable Overseas Mobility of Vietnamese Students: Understanding Determinants of Attitudinal and Behavioral Loyalty in Students of Higher Education," Sustainability, MDPI, Open Access Journal, vol. 11(2), pages 1-17, January.
    3. Lee, C.K.M. & Ng, K.K.H. & Chan, Hing Kai & Choy, K.L. & Tai, W.C. & Choi, L.S., 2018. "A multi-group analysis of social media engagement and loyalty constructs between full-service and low-cost carriers in Hong Kong," Journal of Air Transport Management, Elsevier, vol. 73(C), pages 46-57.

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