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Trust-building processes in tourist coopetition: The case of a Polish region


  • Czernek, Katarzyna
  • Czakon, Wojciech


This study examines the role of trust in establishing collaboration between two individual competing tourism firms. The study contributes to the existing body of knowledge by investigating how various trust-building processes influence dyadic coopetition in five municipalities in Poland. The literature suggests eight different trust-building mechanisms at various levels of analysis and collaborative endeavors. Our results indicate four processes important to start dyadic coopetition, which are based on: calculation, emotional bond, reputation and embeddedness in social networks. Our findings also show that if trust based on calculation is not reported, then even several trust-building processes combined do not lead to coopetition. Moreover, trust does not appear as a homogenous concept, and different trust-building processes do generate different effects. The results show that trust may play both positive and negative roles in coopetition formation.

Suggested Citation

  • Czernek, Katarzyna & Czakon, Wojciech, 2016. "Trust-building processes in tourist coopetition: The case of a Polish region," Tourism Management, Elsevier, vol. 52(C), pages 380-394.
  • Handle: RePEc:eee:touman:v:52:y:2016:i:c:p:380-394
    DOI: 10.1016/j.tourman.2015.07.009

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    2. Xiaotian Yang, 2022. "Coopetition for innovation in R&D consortia: Moderating roles of size disparity and formal interaction," Asia Pacific Journal of Management, Springer, vol. 39(1), pages 79-102, March.
    3. Maria Garbelli & Manuel Gabriele, 2021. "Reshaping the Role of Destination Management Organizations: Heritage Promotion through Virtual Enterprises—Case Study: Bresciatourism," Sustainability, MDPI, vol. 13(8), pages 1-18, April.
    4. Arakpogun, Emmanuel Ogiemwonyi & Elsahn, Ziad & Nyuur, Richard B. & Olan, Femi, 2020. "Threading the needle of the digital divide in Africa: The barriers and mitigations of infrastructure sharing," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    5. Isidoro Romero & Igone Porto Gómez & Jon Mikel Zabala-Iturriagagoitia, 2019. "‘Cookpetition’: Do restaurants coopete to innovate?," Tourism Economics, , vol. 25(6), pages 904-922, September.
    6. Angela Ya-Ping, 2019. "Effects of Tourists' Trust on Behaviour Intention in the Thai Tourism Market: Mediating Effects of Perceived Authenticity," GATR Journals jmmr226, Global Academy of Training and Research (GATR) Enterprise.
    7. Marcin Flieger, 2021. "Network Rent as a Determinant of Collaborative Advantage for Public Organizations: A Case Study," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 715-734.
    8. Stanczyk-Hugiet E. & Kozyra C. & Piorkowska K. & Stanczyk S., 2020. "Organisational Routines and Interfirm Collaboration: Measurement Dilemmas and Recommendations for Further Research Steps," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 1086-1117.
    9. Mariani, Marcello M. & Giorgio, Luisa, 2017. "The “Pink Night” festival revisited: Meta-events and the role of destination partnerships in staging event tourism," Annals of Tourism Research, Elsevier, vol. 62(C), pages 89-109.
    10. Pfajfar, Gregor & Shoham, Aviv & Małecka, Agnieszka & Zalaznik, Maja, 2022. "Value of corporate social responsibility for multiple stakeholders and social impact – Relationship marketing perspective," Journal of Business Research, Elsevier, vol. 143(C), pages 46-61.
    11. Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
    12. Czakon, Wojciech & Niemand, Thomas & Gast, Johanna & Kraus, Sascha & Frühstück, Lisa, 2020. "Designing coopetition for radical innovation: An experimental study of managers' preferences for developing self-driving electric cars," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    13. Nanping Feng & Fenfen Wei & Kevin H. Zhang & Dongxiao Gu, 2018. "Innovating Rural Tourism Targeting Poverty Alleviation through a Multi-Industries Integration Network: the Case of Zhuanshui Village, Anhui Province, China," Sustainability, MDPI, vol. 10(7), pages 1-18, June.
    14. Czernek-Marszałek, Katarzyna, 2018. "Cooperation evaluation with the use of network analysis," Annals of Tourism Research, Elsevier, vol. 72(C), pages 126-139.
    15. Izabela Krawczyk-Sokolowska & Agata Pierscieniak & Wieslawa Caputa, 2021. "The innovation potential of the enterprise in the context of the economy and the business model," Review of Managerial Science, Springer, vol. 15(1), pages 103-124, January.
    16. Eduard Gabriel Ceptureanu & Sebastian Ion Ceptureanu & Violeta Radulescu & Stefan Alexandru Ionescu, 2018. "What Makes Coopetition Successful? An Inter-Organizational Side Analysis on Coopetition Critical Success Factors in Oil and Gas Distribution Networks," Energies, MDPI, vol. 11(12), pages 1-20, December.
    17. Czernek-Marszałek, Katarzyna, 2020. "The overembeddedness impact on tourism cooperation," Annals of Tourism Research, Elsevier, vol. 81(C).

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