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Tourist destination and experience choice: A choice experimental analysis of decision sequence effects

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  • Oppewal, Harmen
  • Huybers, Twan
  • Crouch, Geoffrey I.

Abstract

While many studies have investigated travel motives and modelled holiday destination choices, none have directly modelled choice of type of holiday experience and how these two choices interrelate. This study tests whether early exposure to geographical destination or experience type information in a decision task influences consumers' final choices when choosing a holiday. The study compares two choice tasks that have the same instructions and attributes but differ with respect to which attribute is exposed first and is used to label the choice options: the destination name or the experience type. Findings show that early exposure to either attribute enhances the importance of the attribute, although the effect is less pronounced for experiences than for destinations. The findings are explained using the psychological notions of leader primacy, complacency and induced mindset. The research, conducted in Australia, shows that sequential effects can be very important in shaping tourism consumption choices and decision-making.

Suggested Citation

  • Oppewal, Harmen & Huybers, Twan & Crouch, Geoffrey I., 2015. "Tourist destination and experience choice: A choice experimental analysis of decision sequence effects," Tourism Management, Elsevier, vol. 48(C), pages 467-476.
    • Handle: RePEc:eee:touman:v:48:y:2015:i:c:p:467-476
    DOI: 10.1016/j.tourman.2014.12.016
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    References listed on IDEAS

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    7. Haghani, Milad & Bliemer, Michiel C.J. & Rose, John M. & Oppewal, Harmen & Lancsar, Emily, 2021. "Hypothetical bias in stated choice experiments: Part I. Macro-scale analysis of literature and integrative synthesis of empirical evidence from applied economics, experimental psychology and neuroimag," Journal of choice modelling, Elsevier, vol. 41(C).
    8. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
    9. Marija Bratić & Aleksandar Radivojević & Nenad Stojiljković & Olivera Simović & Emil Juvan & Miha Lesjak & Eva Podovšovnik, 2021. "Should I Stay or Should I Go? Tourists’ COVID-19 Risk Perception and Vacation Behavior Shift," Sustainability, MDPI, vol. 13(6), pages 1-19, March.
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    12. Agata Balińska & Wioletta Olejniczak, 2021. "Experiences of Polish Tourists Traveling for Leisure Purposes during the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(21), pages 1-14, October.
    13. Mohamed Battour & Nur Aulia Noviyani & Ririn Tri Ratnasari & Mohamed Aboelmaged & Riyad Eid, 2022. "The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia," Sustainability, MDPI, vol. 14(8), pages 1-19, April.
    14. Juan Carlos Martín & Concepción Román & Cira Mendoza, 2018. "Determinants for sun-and-beach self-catering accommodation selection," Tourism Economics, , vol. 24(3), pages 319-336, May.
    15. Haiyan Zhu & Hongzhi Guan & Yan Han & Wanying Li, 2019. "A Study of Tourists’ Holiday Rush-Hour Avoidance Travel Behavior Considering Psychographic Segmentation," Sustainability, MDPI, vol. 11(13), pages 1-20, July.
    16. Ünal Caner & Dursun Aslıhan & Caber Meltem, 2017. "A study of domestic honeymoon tourism in Turkey," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 8(1), pages 65-74, May.
    17. Liu, Tzu-Ming, 2017. "Testing on-site sampling correction in discrete choice experiments," Tourism Management, Elsevier, vol. 60(C), pages 439-441.
    18. Milad Haghani & Michiel C. J. Bliemer & John M. Rose & Harmen Oppewal & Emily Lancsar, 2021. "Hypothetical bias in stated choice experiments: Part II. Macro-scale analysis of literature and effectiveness of bias mitigation methods," Papers 2102.02945, arXiv.org.
    19. Kemperman, Astrid, 2021. "A review of research into discrete choice experiments in tourism: Launching the Annals of Tourism Research Curated Collection on Discrete Choice Experiments in Tourism," Annals of Tourism Research, Elsevier, vol. 87(C).
    20. Guang Yang & Yan Han & Hao Gong & Tiantian Zhang, 2020. "Spatial-Temporal Response Patterns of Tourist Flow under Real-Time Tourist Flow Diversion Scheme," Sustainability, MDPI, vol. 12(8), pages 1-28, April.

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