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Pricing Visitor Preferences for Temporary Art Exhibitions

Author

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  • Massimiliano Castellani

    (Department of Economics, University of Bologna, Piazza Scaravilli 2, I-40126 Bologna, Italy)

  • Pierpaolo Pattitoni

    (Department of Management, University of Bologna, Via Capo di Lucca 34, I-40126, Bologna, Italy)

  • Laura Vici

    (Department of Economics and Center for Advanced Studies in Tourism (CAST), University of Bologna, Strada Maggiore 45, I-40125 Bologna, Italy)

Abstract

This paper focuses on the initiatives that museum managers may implement to maximize the profits of museums located in tourist destinations and that host temporary art exhibitions. These initiatives have direct effects on visitor demand and indirect effects on the tourist destination. Classifying visitors into residents, excursionists and tourists, the authors evaluate their preferences and willingness to pay for managerial initiatives. They focus specifically on for-profit museums that host temporary exhibitions in medium and small tourist destinations. Visitor preferences are priced through discrete choice experiments submitted to a sample of (actual and potential) visitors to Castel Sismondo Museum in Rimini, Italy.

Suggested Citation

  • Massimiliano Castellani & Pierpaolo Pattitoni & Laura Vici, 2015. "Pricing Visitor Preferences for Temporary Art Exhibitions," Tourism Economics, , vol. 21(1), pages 83-103, February.
    • Handle: RePEc:sae:toueco:v:21:y:2015:i:1:p:83-103
    DOI: 10.5367/te.2014.0438
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    3. Allan, Corey & Grimes, Arthur & Kerr, Suzi, 2013. "Value and Culture," Working Papers 13_09, Motu Economic and Public Policy Research.
    4. A. E. Scorcu & R. Zanola, 2018. "The drowned and the saved: the determinants of success in the Italian temporary art and cultural exhibitions market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(2), pages 201-211, May.
    5. Zheng, Weimin & Liao, Zhixue & Qin, Jing, 2017. "Using a four-step heuristic algorithm to design personalized day tour route within a tourist attraction," Tourism Management, Elsevier, vol. 62(C), pages 335-349.
    6. Nannan Kang & Erda Wang & Yang Yu, 2019. "Valuing forest park attributes by giving consideration to the tourist satisfaction," Tourism Economics, , vol. 25(5), pages 711-733, August.
    7. Joseph Andria & Rosario Maggistro & Raffaele Pesenti, 2023. "Sustainable Management of Tourist Flow Networks: A Mean Field Model," Journal of Optimization Theory and Applications, Springer, vol. 196(2), pages 730-761, February.

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