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The drowned and the saved: the determinants of success in the Italian temporary art and cultural exhibitions market

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  • A. E. Scorcu

    (University of Bologna)

  • R. Zanola

    (University of Eastern Piedmont)

Abstract

This paper develops an empirical analysis of the determinants of the length of temporary art and cultural exhibitions. Using a sample of 659 exhibitions that took place in Italy in the period 2001–2010, a generalized linear model with a logit link and the binomial family was estimated. We also focus on the subsample of prolonged exhibitions, using a logistic accelerated failure time model. The empirical evidence supports the relevance of the subject, location and timing of the exhibition on duration; however, differences in the estimated impact of explanatory variables seem to suggest alternative marketing strategies for prolonged exhibitions.

Suggested Citation

  • A. E. Scorcu & R. Zanola, 2018. "The drowned and the saved: the determinants of success in the Italian temporary art and cultural exhibitions market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(2), pages 201-211, May.
    • Handle: RePEc:kap:jculte:v:42:y:2018:i:2:d:10.1007_s10824-017-9297-x
    DOI: 10.1007/s10824-017-9297-x
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