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Uncovering the macrostructure of tourists' preferences. A choice experiment analysis of tourism demand to Sardinia

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  • R. Brau

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  • D. Cao

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Abstract

This paper studies the preferences of tourists visiting the island of Sardinia (Italy), by means of a choice modelling approach. The focus is on some specific demand-enhancing effects which should confirm the feasibility of implementing sustainable tourism policies. Multinomial logit estimations reveal the strong negative effects resulting from the congestion of tourist attractions and the major transformation of coastal environments. On the other hand, recreational services and the proximity of accommodation to the beaches also seem to be important. The computation of willingness to pay measures and choice probabilities for hypothetical destinations illustrate how this kind of approach can provide useful information in determining decision processes by policy makers and development agencies.

Suggested Citation

  • R. Brau & D. Cao, 2005. "Uncovering the macrostructure of tourists' preferences. A choice experiment analysis of tourism demand to Sardinia," Working Paper CRENoS 200514, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
  • Handle: RePEc:cns:cnscwp:200514
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    References listed on IDEAS

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    1. Wiktor Adamowicz & Peter Boxall & Michael Williams & Jordan Louviere, 1998. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 64-75.
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    4. Javier Lozano & Javier Rey-Maquieira, 2005. "An Analysis of the Evolution of Tourism Destinations from the Point of View of the Economic Growth Theory," Working Papers 2005.146, Fondazione Eni Enrico Mattei.
    5. Adamowicz, Wiktor L. & Boxall, Peter C. & Williams, Michael & Louviere, Jordan, 1995. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments versus Contingent Valuation," Staff Paper Series 24126, University of Alberta, Department of Resource Economics and Environmental Sociology.
    6. Richard T. Carson, 2011. "Contingent Valuation," Books, Edward Elgar Publishing, number 2489.
    7. Hanley, Nick & Mourato, Susana & Wright, Robert E, 2001. " Choice Modelling Approaches: A Superior Alternative for Environmental Valuation?," Journal of Economic Surveys, Wiley Blackwell, vol. 15(3), pages 435-462, July.
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    9. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D., 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304.
    10. Massimiliano Mazzanti, 2003. "Discrete choice models and valuation experiments," Journal of Economic Studies, Emerald Group Publishing, vol. 30(6), pages 584-604, October.
    11. Marie-Antoinette Maupertuis & Sauveur Giannoni, 2005. "Environmental Quality and Long Run Tourism Development a Cyclical Perspective for Small Island Tourist Economies," Working Papers 2005.145, Fondazione Eni Enrico Mattei.
    12. M. Thea Sinclair, 1998. "Tourism and economic development: A survey," Journal of Development Studies, Taylor & Francis Journals, vol. 34(5), pages 1-51.
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    Cited by:

    1. repec:eee:touman:v:33:y:2012:i:4:p:825-839 is not listed on IDEAS
    2. Rinaldo Brau & Antonello Scorcu & Laura Vici, 2009. "Assessing visitor satisfaction with tourism rejuvenation policies: the case of Rimini, Italy," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 52(1), pages 25-42.
    3. Pröbstl-Haider Ulrike & Haider Wolfgang, 2014. "The role of protected areas in destination choice in the European Alps," Zeitschrift für Wirtschaftsgeographie, De Gruyter, vol. 58(1), pages 144-163, October.
    4. Brau, Rinaldo, 2008. "Demand-driven sustainable tourism? A choice modelling analysis," MPRA Paper 82773, University Library of Munich, Germany.
    5. Bart Vermeulen & Peter Goos & Riccardo Scarpa & Martina Vandebroek, 2011. "Bayesian Conjoint Choice Designs for Measuring Willingness to Pay," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 48(1), pages 129-149, January.
    6. Figini, Paolo & Vici, Laura, 2012. "Off-season tourists and the cultural offer of a mass-tourism destination: The case of Rimini," Tourism Management, Elsevier, vol. 33(4), pages 825-839.
    7. Paulo A.L.D. Nunes & Helen Ding & Anil Markandya, 2009. "The Economic Valuation of Marine Ecosystems," Working Papers 2009.68, Fondazione Eni Enrico Mattei.
    8. Taylor, Tim & Longo, Alberto, 2009. "Valuation of Marine Ecosystem Threshold Effects:Application of Choice Experiments to Value Algal Bloom in the Black Sea Coast of Bulgaria," Department of Economics Working Papers 15971, University of Bath, Department of Economics.
    9. Paolo Figini & Massimiliano Castellani & Laura Vici, 2007. "Estimating Tourist Externalities on Residents: A Choice Modeling Approach to the Case of Rimini," Working Papers 2007.76, Fondazione Eni Enrico Mattei.
    10. G. Marletto, 2006. "La politica dei trasporti come politica per l'innovazione: spunti da un approccio evolutivo," Working Paper CRENoS 200605, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    11. OA Carboni & G. Medda, 2007. "Government Size and the Composition of Public Spending in a Neoclassical Growth Model," Working Paper CRENoS 200701, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.

    More about this item

    Keywords

    tourism demand; green preferences; choice experiments; stated preferences;

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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