IDEAS home Printed from
   My bibliography  Save this paper

Uncovering the Macrostructure of Tourists’ Preferences. A Choice Experiment Analysis of Tourism Demand to Sardinia


  • Rinaldo Brau

    (University of Cagliari)

  • Davide Cao



This paper studies the preferences of tourists visiting the island of Sardinia (Italy), by means of a choice modelling approach. The focus is on some specific demand-enhancing effects which should confirm the feasibility of implementing sustainable tourism policies. Multinomial logit estimations reveal the strong negative effects resulting from the congestion of tourist attractions and the major transformation of coastal environments. On the other hand, recreational services and the proximity of accommodation to the beaches also seem to be important. The computation of willingness to pay measures and choice probabilities for hypothetical destinations illustrate how this kind of approach can provide useful information in determining decision processes by policy makers and development agencies.

Suggested Citation

  • Rinaldo Brau & Davide Cao, 2006. "Uncovering the Macrostructure of Tourists’ Preferences. A Choice Experiment Analysis of Tourism Demand to Sardinia," Working Papers 2006.33, Fondazione Eni Enrico Mattei.
  • Handle: RePEc:fem:femwpa:2006.33

    Download full text from publisher

    File URL:
    Download Restriction: no

    Other versions of this item:

    References listed on IDEAS

    1. McFadden, Daniel L., 1984. "Econometric analysis of qualitative response models," Handbook of Econometrics,in: Z. Griliches† & M. D. Intriligator (ed.), Handbook of Econometrics, edition 1, volume 2, chapter 24, pages 1395-1457 Elsevier.
    2. Adamowicz, Wiktor L. & Boxall, Peter C. & Williams, Michael & Louviere, Jordan, 1995. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments versus Contingent Valuation," Staff Paper Series 24126, University of Alberta, Department of Resource Economics and Environmental Sociology.
    3. Hanley, Nick & Mourato, Susana & Wright, Robert E, 2001. " Choice Modelling Approaches: A Superior Alternative for Environmental Valuation?," Journal of Economic Surveys, Wiley Blackwell, vol. 15(3), pages 435-462, July.
    4. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304, March.
    5. Marie-Antoinette Maupertuis & Sauveur Giannoni, 2005. "Environmental Quality and Long Run Tourism Development a Cyclical Perspective for Small Island Tourist Economies," Working Papers 2005.145, Fondazione Eni Enrico Mattei.
    6. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387, March.
    7. M. Thea Sinclair, 1998. "Tourism and economic development: A survey," Journal of Development Studies, Taylor & Francis Journals, vol. 34(5), pages 1-51.
    8. Wiktor Adamowicz & Peter Boxall & Michael Williams & Jordan Louviere, 1998. "Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 80(1), pages 64-75.
    9. Javier Lozano & Javier Rey-Maquieira, 2005. "An Analysis of the Evolution of Tourism Destinations from the Point of View of the Economic Growth Theory," Working Papers 2005.146, Fondazione Eni Enrico Mattei.
    10. Richard T. Carson, 2011. "Contingent Valuation," Books, Edward Elgar Publishing, number 2489.
    11. Krinsky, Itzhak & Robb, A Leslie, 1986. "On Approximating the Statistical Properties of Elasticities," The Review of Economics and Statistics, MIT Press, vol. 68(4), pages 715-719, November.
    12. Massimiliano Mazzanti, 2003. "Discrete choice models and valuation experiments," Journal of Economic Studies, Emerald Group Publishing, vol. 30(6), pages 584-604, October.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Pröbstl-Haider Ulrike & Haider Wolfgang, 2014. "The role of protected areas in destination choice in the European Alps," Zeitschrift für Wirtschaftsgeographie, De Gruyter, vol. 58(1), pages 144-163, October.
    2. Brau, Rinaldo, 2008. "Demand-driven sustainable tourism? A choice modelling analysis," MPRA Paper 82773, University Library of Munich, Germany.
    3. Bart Vermeulen & Peter Goos & Riccardo Scarpa & Martina Vandebroek, 2011. "Bayesian Conjoint Choice Designs for Measuring Willingness to Pay," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 48(1), pages 129-149, January.
    4. Paolo Figini & Laura Vici, 2010. "Off-Season Tourists and the Cultural Offer of a Mass-Tourism Destination: The Case of Rimini," Working Paper series 24_10, Rimini Centre for Economic Analysis.
    5. Paulo A.L.D. Nunes & Helen Ding & Anil Markandya, 2009. "The Economic Valuation of Marine Ecosystems," Working Papers 2009.68, Fondazione Eni Enrico Mattei.
    6. Taylor, Tim & Longo, Alberto, 2009. "Valuation of Marine Ecosystem Threshold Effects:Application of Choice Experiments to Value Algal Bloom in the Black Sea Coast of Bulgaria," Department of Economics Working Papers 15971, University of Bath, Department of Economics.
    7. Paolo Figini & Massimiliano Castellani & Laura Vici, 2007. "Estimating Tourist Externalities on Residents: A Choice Modeling Approach to the Case of Rimini," Working Papers 2007.76, Fondazione Eni Enrico Mattei.
    8. G. Marletto, 2006. "La politica dei trasporti come politica per l'innovazione: spunti da un approccio evolutivo," Working Paper CRENoS 200605, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    9. OA Carboni & G. Medda, 2007. "Government Size and the Composition of Public Spending in a Neoclassical Growth Model," Working Paper CRENoS 200701, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.

    More about this item


    Tourism demand; Green preferences; Choice experiments; Stated preferences;

    JEL classification:

    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities

    NEP fields

    This paper has been announced in the following NEP Reports:


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fem:femwpa:2006.33. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (barbara racah). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.