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Uncovering the Macrostructure of Tourists’ Preferences. A Choice Experiment Analysis of Tourism Demand to Sardinia

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  • Rinaldo Brau

    (University of Cagliari)

  • Davide Cao

    (CRENoS)

Abstract

This paper studies the preferences of tourists visiting the island of Sardinia (Italy), by means of a choice modelling approach. The focus is on some specific demand-enhancing effects which should confirm the feasibility of implementing sustainable tourism policies. Multinomial logit estimations reveal the strong negative effects resulting from the congestion of tourist attractions and the major transformation of coastal environments. On the other hand, recreational services and the proximity of accommodation to the beaches also seem to be important. The computation of willingness to pay measures and choice probabilities for hypothetical destinations illustrate how this kind of approach can provide useful information in determining decision processes by policy makers and development agencies.

Suggested Citation

  • Rinaldo Brau & Davide Cao, 2006. "Uncovering the Macrostructure of Tourists’ Preferences. A Choice Experiment Analysis of Tourism Demand to Sardinia," Working Papers 2006.33, Fondazione Eni Enrico Mattei.
  • Handle: RePEc:fem:femwpa:2006.33
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    References listed on IDEAS

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    Cited by:

    1. Rinaldo Brau & Antonello Scorcu & Laura Vici, 2009. "Assessing visitor satisfaction with tourism rejuvenation policies: the case of Rimini, Italy," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 52(1), pages 25-42.
    2. Pröbstl-Haider Ulrike & Haider Wolfgang, 2014. "The role of protected areas in destination choice in the European Alps," Zeitschrift für Wirtschaftsgeographie, De Gruyter, vol. 58(1), pages 144-163, October.
    3. Rinaldo Brau, 2008. "Demand-Driven Sustainable Tourism? A Choice Modelling Analysis," Tourism Economics, , vol. 14(4), pages 691-708, December.
    4. Figini, Paolo & Vici, Laura, 2012. "Off-season tourists and the cultural offer of a mass-tourism destination: The case of Rimini," Tourism Management, Elsevier, vol. 33(4), pages 825-839.
    5. Nunes, Paulo A.L.D. & Ding, Helen & Markandya, Anil, 2009. "The Economic Valuation of Marine Ecosystems," Sustainable Development Papers 54286, Fondazione Eni Enrico Mattei (FEEM).
    6. Figini, Paolo & Castellani, Massimiliano & Vici, Laura, 2007. "Estimating Tourist Externalities on Residents: A Choice Modeling Approach to the Case of Rimini," Sustainability Indicators and Environmental Valuation Working Papers 9104, Fondazione Eni Enrico Mattei (FEEM).
    7. Bart Vermeulen & Peter Goos & Riccardo Scarpa & Martina Vandebroek, 2011. "Bayesian Conjoint Choice Designs for Measuring Willingness to Pay," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 48(1), pages 129-149, January.
    8. Jarvis, Diane & Stoeckl, Natalie & Liu, Hong-Bo, 2016. "The impact of economic, social and environmental factors on trip satisfaction and the likelihood of visitors returning," Tourism Management, Elsevier, vol. 52(C), pages 1-18.
    9. Tim Taylor & A Longo, 2009. "Valuation of Marine Ecosystem Threshold Effects: Application of Choice Experiments to Value Algal Bloom in the Black Sea Coast of Bulgaria," Department of Economics Working Papers 7/09, University of Bath, Department of Economics.
    10. G. Marletto, 2006. "La politica dei trasporti come politica per l'innovazione: spunti da un approccio evolutivo," Working Paper CRENoS 200605, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    11. OA Carboni & G. Medda, 2007. "Government Size and the Composition of Public Spending in a Neoclassical Growth Model," Working Paper CRENoS 200701, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.

    More about this item

    Keywords

    Tourism demand; Green preferences; Choice experiments; Stated preferences;

    JEL classification:

    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities

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