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Business use of online platforms: Competition, satisfaction and willingness to pay

Author

Listed:
  • Peneder, Michael
  • Bilek-Steindl, Sandra
  • Bärenthaler-Sieber, Susanne
  • Bock-Schappelwein, Julia
  • Charos, Alexandros

Abstract

Online platforms have evolved into powerful programmable architectures that enable heterogeneous groups of autonomous but interdependent users to interact. Based on a stratified sample of 1,380 companies from a newly developed enterprise survey in Austria, the analysis aims to reduce the lack of comprehensive empirical research of the general patterns and regularities of business use of online platforms across different markets and industries. We conduct a comprehensive set of (ordered) probit estimations on the determinants of platform adoption, their interaction with platform competition, their joint impact on platform users, and their overall satisfaction and willingness to pay (more) for platform services.

Suggested Citation

  • Peneder, Michael & Bilek-Steindl, Sandra & Bärenthaler-Sieber, Susanne & Bock-Schappelwein, Julia & Charos, Alexandros, 2025. "Business use of online platforms: Competition, satisfaction and willingness to pay," Technology in Society, Elsevier, vol. 82(C).
    • Handle: RePEc:eee:teinso:v:82:y:2025:i:c:s0160791x25000776
    DOI: 10.1016/j.techsoc.2025.102887
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    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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