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Friends or foes? Examining platform owners’ entry into complementors’ spaces

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  • Feng Zhu

Abstract

As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies that examine the direct entry of platform owners into complementors’ product spaces. It finds that both the motivation and impact of such entries on complementors are multifaceted. The motivation behind platform owners’ direct entry goes beyond value capture, and the impact of platform entry on complementors varies across empirical settings. It identifies several future research directions that can help advance our understanding of the relationships between platform owners and complementors.

Suggested Citation

  • Feng Zhu, 2019. "Friends or foes? Examining platform owners’ entry into complementors’ spaces," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 28(1), pages 23-28, January.
  • Handle: RePEc:bla:jemstr:v:28:y:2019:i:1:p:23-28
    DOI: 10.1111/jems.12303
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    4. Geoffrey Parker & Georgios Petropoulos & Marshall Van Alstyne, 2021. "Platform mergers and antitrust [Ex-post assessment of merger control decisions in digital markets]," Industrial and Corporate Change, Oxford University Press, vol. 30(5), pages 1307-1336.
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    8. Richard D. Wang & Cameron D. Miller, 2020. "Complementors' engagement in an ecosystem: A study of publishers' e‐book offerings on Amazon Kindle," Strategic Management Journal, Wiley Blackwell, vol. 41(1), pages 3-26, January.
    9. Sruthi Thatchenkery & Riitta Katila, 2023. "Innovation and profitability following antitrust intervention against a dominant platform: The wild, wild west?," Strategic Management Journal, Wiley Blackwell, vol. 44(4), pages 943-976, April.
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    11. Liu, He & Li, Xuerong & Wang, Shouyang, 2021. "A bibliometric analysis of 30 years of platform research: Developing the research agenda for platforms, the associated technologies and social impacts," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    12. Satish Nambisan & Yadong Luo, 2021. "Toward a loose coupling view of digital globalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1646-1663, October.
    13. Liu, He & Xu, Tianting & Jing, Shuai & Liu, Zhidong & Wang, Shouyang, 2023. "The interplay between logistics strategy and platform’s channel structure design in B2C platform market," European Journal of Operational Research, Elsevier, vol. 310(2), pages 812-833.
    14. Joost Rietveld & Robert Seamans & Katia Meggiorin, 2021. "Market Orchestrators: The Effects of Certification on Platforms and Their Complementors," Strategy Science, INFORMS, vol. 6(3), pages 244-264, September.
    15. Geoffrey Parker & Georgios Petropoulos & Marshall Van Alstyne, 2021. "Platform mergers and antitrust," Working Papers 43276, Bruegel.
    16. Casner, Ben, 2020. "Seller curation in platforms," International Journal of Industrial Organization, Elsevier, vol. 72(C).
    17. Ron Adner & Phanish Puranam & Feng Zhu, 2019. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change," Strategy Science, INFORMS, vol. 4(4), pages 253-261, December.

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