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The role of regret minimisation in lifestyle choices affecting the risk of coronary heart disease

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  • Boeri, Marco
  • Longo, Alberto
  • Grisolía, José M.
  • Hutchinson, W. George
  • Kee, Frank

Abstract

This paper introduces the discrete choice model-paradigm of Random Regret Minimisation (RRM) to the field of health economics. The RRM is a regret-based model that explores a driver of choice different from the traditional utility-based Random Utility Maximisation (RUM). The RRM approach is based on the idea that, when choosing, individuals aim to minimise their regret–regret being defined as what one experiences when a non-chosen alternative in a choice set performs better than a chosen one in relation to one or more attributes. Analysing data from a discrete choice experiment on diet, physical activity and risk of a fatal heart attack in the next ten years administered to a sample of the Northern Ireland population, we find that the combined use of RUM and RRM models offer additional information, providing useful behavioural insights for better informed policy appraisal.

Suggested Citation

  • Boeri, Marco & Longo, Alberto & Grisolía, José M. & Hutchinson, W. George & Kee, Frank, 2013. "The role of regret minimisation in lifestyle choices affecting the risk of coronary heart disease," Journal of Health Economics, Elsevier, vol. 32(1), pages 253-260.
    • Handle: RePEc:eee:jhecon:v:32:y:2013:i:1:p:253-260
    DOI: 10.1016/j.jhealeco.2012.10.007
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    Cited by:

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    2. Jiakun Zheng, 2021. "Willingness to pay for reductions in health risks under anticipated regret," Post-Print hal-04227414, HAL.
    3. Mark Harrison & Dan Rigby & Caroline Vass & Terry Flynn & Jordan Louviere & Katherine Payne, 2014. "Risk as an Attribute in Discrete Choice Experiments: A Systematic Review of the Literature," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 7(2), pages 151-170, June.
    4. Thiene, Mara & Scarpa, Riccardo & Longo, Alberto & Hutchinson, George, "undated". "Front of Pack Food Labels and dietary choice determinants: what works and for whom?," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 261225, Agricultural and Applied Economics Association.
    5. van Cranenburgh, Sander & Chorus, Caspar G., 2017. "Willingness to Pay-inference in the absence of rejected propositions," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 35-42.
    6. Chorus, Caspar & van Cranenburgh, Sander & Dekker, Thijs, 2014. "Random regret minimization for consumer choice modeling: Assessment of empirical evidence," Journal of Business Research, Elsevier, vol. 67(11), pages 2428-2436.
    7. John Buckell & Vrinda Vasavada & Sarah Wordsworth & Dean A. Regier & Matthew Quaife, 2022. "Utility maximization versus regret minimization in health choice behavior: Evidence from four datasets," Health Economics, John Wiley & Sons, Ltd., vol. 31(2), pages 363-381, February.
    8. Mandy Ryan & Nicolas Krucien & Frouke Hermens, 2018. "The eyes have it: Using eye tracking to inform information processing strategies in multi‐attributes choices," Health Economics, John Wiley & Sons, Ltd., vol. 27(4), pages 709-721, April.
    9. van Cranenburgh, Sander & Prato, Carlo G., 2016. "On the robustness of random regret minimization modelling outcomes towards omitted attributes," Journal of choice modelling, Elsevier, vol. 18(C), pages 51-70.
    10. Demel, Simona & Longo, Alberto & Mariel, Petr, 2020. "Trading off visual disamenity for renewable energy: Willingness to pay for seaweed farming for energy production," Ecological Economics, Elsevier, vol. 173(C).
    11. David A. J. Meester & Stephane Hess & John Buckell & Thomas O. Hancock, 2023. "Can decision field theory enhance our understanding of health‐based choices? Evidence from risky health behaviors," Health Economics, John Wiley & Sons, Ltd., vol. 32(8), pages 1710-1732, August.
    12. Zheng, Jiakun, 2021. "Willingness to pay for reductions in health risks under anticipated regret," Journal of Health Economics, Elsevier, vol. 78(C).
    13. Duffy, John & Ralston, Jason, 2020. "Innovate versus imitate: Theory and experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 177(C), pages 727-751.
    14. Boeri, Marco & Longo, Alberto, 2017. "The importance of regret minimization in the choice for renewable energy programmes: Evidence from a discrete choice experiment," Energy Economics, Elsevier, vol. 63(C), pages 253-260.
    15. Chorus, Caspar G., 2014. "A Generalized Random Regret Minimization model," Transportation Research Part B: Methodological, Elsevier, vol. 68(C), pages 224-238.
    16. Michele Fioretti & Alexander Vostroknutov & Giorgio Coricelli, 2022. "Dynamic Regret Avoidance," American Economic Journal: Microeconomics, American Economic Association, vol. 14(1), pages 70-93, February.
    17. van Cranenburgh, Sander & Guevara, Cristian Angelo & Chorus, Caspar G., 2015. "New insights on random regret minimization models," Transportation Research Part A: Policy and Practice, Elsevier, vol. 74(C), pages 91-109.
    18. Grisolía, José M. & Longo, Alberto & Hutchinson, George & Kee, Frank, 2018. "Comparing mortality risk reduction, life expectancy gains, and probability of achieving full life span, as alternatives for presenting CVD mortality risk reduction: A discrete choice study of framing ," Social Science & Medicine, Elsevier, vol. 211(C), pages 164-174.
    19. Chorus, Caspar G. & Pudāne, Baiba & Mouter, Niek & Campbell, Danny, 2018. "Taboo trade-off aversion: A discrete choice model and empirical analysis," Journal of choice modelling, Elsevier, vol. 27(C), pages 37-49.
    20. Thiene, Mara & Scarpa, Riccardo & Longo, Alberto & Hutchinson, William George, 2018. "Types of front of pack food labels: Do obese consumers care? Evidence from Northern Ireland," Food Policy, Elsevier, vol. 80(C), pages 84-102.
    21. Giovanna Piracci & Fabio Boncinelli & Leonardo Casini, 2023. "Investigating Consumer Preferences for Sustainable Packaging Through a Different Behavioural Approach: A Random Regret Minimization Application," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 86(1), pages 1-27, October.
    22. Michele Fioretti & Alexander Vostroknutov & Giorgio Coricelli, 2022. "Dynamic Regret Avoidance," SciencePo Working papers hal-03562318, HAL.

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