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Incentives for cattle producers to adopt an E. Coli vaccine: An application of best–worst scaling


  • Ochieng’, Brian J.
  • Hobbs, Jill E.


E. coli O157:H7 is an important source of foodborne disease. The E. coli pathogen occurs naturally within the rumen of livestock (including cattle) and does not affect the health of the cattle, however, can be a source of cross-contamination during food processing or environmental contamination of drinking and irrigation water supplies. A vaccine to reduce the risk of cattle shedding E. coli is licensed for use in Canada and the US, however, adoption of the vaccine by cattle producers has been extremely low. Using data from a survey of cow–calf producers in western Canada, the influence of a set of thirteen incentives to encourage adoption of the vaccine is examined using Best–Worst Scaling. Incentives include policy interventions, market/supply chain incentives, production protocol incentives, and producer reputation incentives. Heterogeneity in producer responses to the incentives is evident and is further explored with a Latent Class Cluster analysis. Results suggest that a ‘one size fits all’ policy to encourage adoption of an E. coli vaccine by cattle producers may be challenging.

Suggested Citation

  • Ochieng’, Brian J. & Hobbs, Jill E., 2016. "Incentives for cattle producers to adopt an E. Coli vaccine: An application of best–worst scaling," Food Policy, Elsevier, vol. 59(C), pages 78-87.
  • Handle: RePEc:eee:jfpoli:v:59:y:2016:i:c:p:78-87
    DOI: 10.1016/j.foodpol.2015.12.004

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    References listed on IDEAS

    1. Teisl, Mario F. & Roe, Brian E., 2010. "Consumer willingness-to-pay to reduce the probability of retail foodborne pathogen contamination," Food Policy, Elsevier, vol. 35(6), pages 521-530, December.
    2. Udith Krishantha Jayasinghe-Mudalige & Spencer Henson, 2006. "Economic Incentives for Firms to Implement Enhanced Food Safety Controls: Case of the Canadian Red Meat and Poultry Processing Sector," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 28(4), pages 494-514.
    3. Marette, Stéphan & Roe, Brian E. & Teisl, Mario, 2012. "The welfare impact of food pathogen vaccines," Food Policy, Elsevier, vol. 37(1), pages 86-93.
    4. repec:eee:ijrema:v:30:y:2013:i:3:p:292-303 is not listed on IDEAS
    5. Loader, Rupert & Hobbs, Jill E., 1999. "Strategic responses to food safety legislation," Food Policy, Elsevier, vol. 24(6), pages 685-706, December.
    6. Haughton, Dominique & Legrand, Pascal & Woolford, Sam, 2009. "Review of Three Latent Class Cluster Analysis Packages: Latent Gold, poLCA, and MCLUST," The American Statistician, American Statistical Association, vol. 63(1), pages 81-91.
    7. Umberger, Wendy J. & Stringer, Randy & Mueller, Simone C., 2010. "Using Best-Worst Scaling to Determine Market Channel Choice by Small Farmers in Indonesia," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 90853, Agricultural and Applied Economics Association.
    8. Glynn Tonsor & Ted Schroeder, 2015. "Market impacts of E. Coli vaccination in U.S. Feedlot cattle," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-15, December.
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    Cited by:

    1. repec:eee:jfpoli:v:69:y:2017:i:c:p:145-153 is not listed on IDEAS
    2. Rouvière, Elodie, 2016. "Small is beautiful: firm size, prevention and food safety," Food Policy, Elsevier, vol. 63(C), pages 12-22.
    3. repec:ags:ifaamr:264229 is not listed on IDEAS
    4. repec:gam:jsusta:v:9:y:2017:i:6:p:1066-:d:102039 is not listed on IDEAS


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