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Diffusion of innovation: The case of ethical tourism behavior

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  • Ganglmair-Wooliscroft, Alexandra
  • Wooliscroft, Ben

Abstract

Ethical consumption is increasingly important for governments, consumers and researchers. Adopting new ethical tourist behavior requires consumer innovation. Using a sample of ordinary travelers, the research investigates behavioral innovativeness through constructing a hierarchy of Ethical Tourist Behavior (ETB). As ETB fits the Rasch Model, behavior might provide a link between the relatively static individual innovativeness and the dynamic Diffusion of Innovation Model. Universalism, age and gender influence behavioral ethical tourist innovativeness. Using Rasch Modeling and relating results to the levels of adoption and Diffusion of Innovations, companies gain insights about the success potential and uptake of future innovations.

Suggested Citation

  • Ganglmair-Wooliscroft, Alexandra & Wooliscroft, Ben, 2016. "Diffusion of innovation: The case of ethical tourism behavior," Journal of Business Research, Elsevier, vol. 69(8), pages 2711-2720.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:8:p:2711-2720
    DOI: 10.1016/j.jbusres.2015.11.006
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    Cited by:

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    5. María Manuela Palacios-González & Antonio Chamorro-Mera, 2020. "Analysis of Socially Responsible Consumption: A Segmentation of Spanish Consumers," Sustainability, MDPI, vol. 12(20), pages 1-15, October.
    6. Ying Teng & Zhenzhong Ma & Lei Jing, 2021. "Explore the World Responsibly: The Antecedents of Ethical Tourism Behaviors in China," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
    7. Raquel Redondo & Carmen Valor & Isabel Carrero, 2022. "Unraveling the Relationship between Well-Being, Sustainable Consumption and Nature Relatedness: a Study of University Students," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 17(2), pages 913-930, April.
    8. Wang, Zhihao & Li, Wei & Wang, Mengxin, 2024. "Exploring the social diffusion effects of green consumption: Evidence from green innovative products," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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    10. Mkono, Mucha, 2020. "Eco-hypocrisy and inauthenticity: Criticisms and confessions of the eco-conscious tourist/traveller," Annals of Tourism Research, Elsevier, vol. 84(C).
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    12. Hergesell, Anja, 2022. "Using Rasch analysis for scale development and refinement in tourism: Theory and illustration," Journal of Business Research, Elsevier, vol. 142(C), pages 551-561.
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    14. Yu‐Min Wang & Wan‐Ching Chiu & Chung‐Lun Wei & Hsing‐Hsien Wang & Jih‐Hua Yang & Yi‐Shun Wang, 2024. "What drives consumers' intention to purchase self‐driving cars," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(4), pages 1773-1792, June.
    15. Takahashi, Carlos Kazunari & Figueiredo, Júlio César Bastos de & Scornavacca, Eusebio, 2024. "Investigating the diffusion of innovation: A comprehensive study of successive diffusion processes through analysis of search trends, patent records, and academic publications," Technological Forecasting and Social Change, Elsevier, vol. 198(C).
    16. Maier, Erik, 2016. "Supply and demand on crowdlending platforms: connecting small and medium-sized enterprise borrowers and consumer investors," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 143-153.
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    18. Ganglmair-Wooliscroft, Alexandra & Wooliscroft, Ben, 2022. "An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts," Journal of Business Research, Elsevier, vol. 148(C), pages 161-173.
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