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Well-Being and Everyday Ethical Consumption

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  • Alexandra Ganglmair-Wooliscroft

    (University of Otago)

  • Ben Wooliscroft

    (University of Otago)

Abstract

Consumption is central to many people’s lives and their well-being. Well-being and Quality of Life Indicators are increasingly included in consumption studies, either as outcomes of consumption or as influential factors influencing consumption choices. Marketing and consumption research is frequently interested in understanding consumer choices and has traditionally focused on the evaluative dimension of wellbeing, measuring satisfaction with (aspects of) life. Well-being is multidimensional and exploring additional dimensions broadens understanding of the concept. Using are broad sample of Austrian consumers, this research applies the Satisfaction with Life Scale, Personal Well-being Index, Flourishing Scale and Pleasure Orientation and correlates well-being levels with a newly constructed hierarchy of everyday Ethical Consumption Behavior (eECB). The psychometric soundness of the well-being measures employed, collected in German, and the conceptualization of eECB in Austria is supported. Perceived eudaimonic well-being and eECB are positively related, while the correlation between hedonic well-being and eECB is negative. There is no significant relationship between evaluative well-being scales and eECB. While Universalism as a guiding principle in peoples’ lives positively correlates with eECB, demographic characteristics, except for age, are not important. The study provides support for including multiple well-being measures to increase depth and breadth of understanding in consumption research.

Suggested Citation

  • Alexandra Ganglmair-Wooliscroft & Ben Wooliscroft, 2019. "Well-Being and Everyday Ethical Consumption," Journal of Happiness Studies, Springer, vol. 20(1), pages 141-163, January.
    • Handle: RePEc:spr:jhappi:v:20:y:2019:i:1:d:10.1007_s10902-017-9944-0
    DOI: 10.1007/s10902-017-9944-0
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    2. E. Chéron & L. Sudbury-Riley & F. Kohlbacher, 2022. "In Pursuit of Happiness: Disentangling Sustainable Consumption, Consumer Alienation, and Social Desirability," Journal of Consumer Policy, Springer, vol. 45(2), pages 149-173, June.
    3. Laurence Graillot, 2021. "Main well-being factors in tourism context : an application to active sport tourism [Principaux facteurs du bien-être dans le domaine du tourisme : Une application au cas du tourisme sportif actif]," Post-Print hal-03457468, HAL.
    4. Ganglmair-Wooliscroft, Alexandra & Wooliscroft, Ben, 2022. "An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts," Journal of Business Research, Elsevier, vol. 148(C), pages 161-173.
    5. Hazem Ahmed Khairy & Yehia Elzek & Nadir Aliane & Mohamed Fathy Agina, 2023. "Perceived Environmental Corporate Social Responsibility Effect on Green Perceived Value and Green Attitude in Hospitality and Tourism Industry: The Mediating Role of Environmental Well-Being," Sustainability, MDPI, vol. 15(6), pages 1-17, March.
    6. Amy Isham & Caroline Verfuerth & Alison Armstrong & Patrick Elf & Birgitta Gatersleben & Tim Jackson, 2022. "The Problematic Role of Materialistic Values in the Pursuit of Sustainable Well-Being," IJERPH, MDPI, vol. 19(6), pages 1-20, March.
    7. Shi Ruo-Fei & Jing-Yun Zeng & Chang-Hyun Jin, 2022. "The Role of Consumer’ Social Capital on Ethical Consumption and Consumer Happiness," SAGE Open, , vol. 12(2), pages 21582440221, April.
    8. Landisoa Rabeson & Corina Paraschiv & Laurent Bertrandias & Régis Chenavaz, 2022. "Couple Ethical Purchase Behavior and Joint Decision Making: Understanding the Interaction Process and the Dynamics of Influence," Sustainability, MDPI, vol. 14(13), pages 1-19, July.
    9. Yi-Bin Chiu & Zhen Wang & Xu Ye, 2023. "Household gift-giving consumption and subjective well-being: evidence from rural China," Review of Economics of the Household, Springer, vol. 21(4), pages 1453-1472, December.

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