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How demand-side incentive policies drive the diffusion of forest wellness tourism products: An agent-based modeling analysis

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  • Li, Ying
  • Liu, Yuxin
  • Wang, Wenlong

Abstract

The market share of forest wellness tourism is relatively low, and there is an urgent need to formulate effective promotion strategies. However, there is a lack of research on the effectiveness of diffusion incentive policies tailored to the characteristics of forest wellness tourism products. Moreover, the interdependent decision-making process among consumers adds complexity to policy evaluation. To this end, the study develops a micro-level diffusion model for forest wellness tourism products based on the infectious disease model. Using agent-based modeling (ABM), it simulates the diffusion processes of different tiers of forest wellness tourism products under various demand-side incentive policies and examines the relative effectiveness of different policy measures and their combinations. The simulation results show that: ① When the subsidy intensity exceeds 0.5, the diminishing effect on the promotion of the diffusion of comfort-oriented forest wellness tourism products becomes more apparent. ② Implementing wellness base certification policies in comfort-oriented forest wellness tourism products has a stronger effect on the final diffusion outcome. ③ Relying solely on information promotion policies to diffuse comfort-oriented forest wellness tourism products is a long-term process. ④ The priority of policy implementation varies depending on the different levels of products. ⑤ To enhance cost-effectiveness and sustainability, economic and non-economic incentive policies should be combined to promote forest wellness tourism products. The research results provide a scientific basis for relevant government departments to deeply understand the micro-logic of changes in the forest wellness tourism market and optimize relevant incentive policies.

Suggested Citation

  • Li, Ying & Liu, Yuxin & Wang, Wenlong, 2025. "How demand-side incentive policies drive the diffusion of forest wellness tourism products: An agent-based modeling analysis," Forest Policy and Economics, Elsevier, vol. 174(C).
    • Handle: RePEc:eee:forpol:v:174:y:2025:i:c:s1389934125000759
    DOI: 10.1016/j.forpol.2025.103496
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