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On the road to an electric mobility mass market - How can early adopters be characterized?

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  • Ensslen, Axel
  • Paetz, Alexandra-Gwyn
  • Babrowski, Sonja
  • Jochem, Patrick
  • Fichtner, Wolf

Abstract

Different field trials and corresponding acceptance studies with new technologies have been carried out between 2010 and 2013 at the Chair of Energy Economics at the Karlsruhe Institute of Technology (KIT). Those involved Elec-tric Vehicle (EV) users, Liquefied Petroleum Gas (LPG) and Compressed Natural Gas (CNG) vehicle users as well as persons with strong interest in EV and smart home technologies. In order to characterize early adopters the same item-sets con-cerning attitudes regarding climate change, prices and innovations as well as cor-responding socio-demographic characteristics, were used throughout all these studies and have been joined now and analyzed together. Additionally, regression methods have been applied in order to characterize early EV adopters based on a subsample of EV company car users in the French-German context. A binary logit model explaining private EV purchase intention has been developed. According to this model, early private EV adopters are likely to have a higher level of income, to have a household equipped with two or more cars and to travel more than 50 kilometers a day, not necessarily by car. This model additionally shows that possi-bilities to experience EV (e.g. by test drives) are important leverages to support adoption of EV by private car buyers. Respondents who already decided to pri-vately purchase an EV show significantly lower general price sensitivities than the LPG and CNG vehicle users.

Suggested Citation

  • Ensslen, Axel & Paetz, Alexandra-Gwyn & Babrowski, Sonja & Jochem, Patrick & Fichtner, Wolf, 2015. "On the road to an electric mobility mass market - How can early adopters be characterized?," Working Paper Series in Production and Energy 8, Karlsruhe Institute of Technology (KIT), Institute for Industrial Production (IIP).
    • Handle: RePEc:zbw:kitiip:8
    DOI: 10.5445/IR/1000047349
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    References listed on IDEAS

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    Cited by:

    1. Sovacool, Benjamin K. & Kester, Johannes & Noel, Lance & de Rubens, Gerardo Zarazua, 2019. "Energy Injustice and Nordic Electric Mobility: Inequality, Elitism, and Externalities in the Electrification of Vehicle-to-Grid (V2G) Transport," Ecological Economics, Elsevier, vol. 157(C), pages 205-217.
    2. Chen, Chien-fei & Zarazua de Rubens, Gerardo & Noel, Lance & Kester, Johannes & Sovacool, Benjamin K., 2020. "Assessing the socio-demographic, technical, economic and behavioral factors of Nordic electric vehicle adoption and the influence of vehicle-to-grid preferences," Renewable and Sustainable Energy Reviews, Elsevier, vol. 121(C).
    3. Sovacool, Benjamin K. & Kester, Johannes & Noel, Lance & de Rubens, Gerardo Zarazua, 2019. "Income, political affiliation, urbanism and geography in stated preferences for electric vehicles (EVs) and vehicle-to-grid (V2G) technologies in Northern Europe," Journal of Transport Geography, Elsevier, vol. 78(C), pages 214-229.

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