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Does familiarity breed stability? The role of familiarity in moderating the effects of new information on reputation judgments

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  • Mariconda, Simone
  • Lurati, Francesco

Abstract

This paper clarifies how familiarity with an organization moderates the effect of new information on the stability of people's reputation judgments about the organization. Although extant literature suggests the possibility of contrasting predictions, results from two experiments lend support for the hypothesis that familiarity mitigates the impact of both positive and negative information. The paper contributes to a better understanding of the cognitive foundations of reputation stability and to a better understanding of the advantages and disadvantages of being known.

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  • Mariconda, Simone & Lurati, Francesco, 2015. "Does familiarity breed stability? The role of familiarity in moderating the effects of new information on reputation judgments," Journal of Business Research, Elsevier, vol. 68(5), pages 957-964.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:5:p:957-964
    DOI: 10.1016/j.jbusres.2014.09.023
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    2. Nick Lin-Hi & Marlene Reimer & Katharina Schäfer & Johanna Böttcher, 2023. "Consumer acceptance of cultured meat: an empirical analysis of the role of organizational factors," Journal of Business Economics, Springer, vol. 93(4), pages 707-746, May.
    3. Krijkamp, Annefleur R. & Knoben, Joris & Oerlemans, Leon A.G. & Leenders, Roger T.A.J., 2021. "An ace in the hole: The effects of (in)accurately observed structural holes on organizational reputation positions in whole networks," Journal of Business Research, Elsevier, vol. 129(C), pages 703-713.
    4. Maxwell-Smith, Matthew A. & Barnett White, Tiffany & Loyd, Denise Lewin, 2020. "Does perceived treatment of unfamiliar employees affect consumer brand attitudes? Social dominance ideologies reveal who cares the most and why," Journal of Business Research, Elsevier, vol. 109(C), pages 461-471.
    5. Marinao Artigas, Enrique & Vilches-Montero, Sonia & Chasco Yrigoyen, Coro, 2015. "Antecedents of tourism destination reputation: The mediating role of familiarity," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 147-152.
    6. Besharat, Ali & Nardini, Gia, 2018. "When indulgence gets the best of you: Unexpected consequences of prepayment," Journal of Business Research, Elsevier, vol. 92(C), pages 321-328.
    7. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
    8. Lallement, Jeanne & Dejean, Sylvain & Euzéby, Florence & Martinez, Carole, 2020. "The interaction between reputation and information search: Evidence of information avoidance and confirmation bias," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

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