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Antecedents of tourism destination reputation: The mediating role of familiarity

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  • Marinao Artigas, Enrique
  • Vilches-Montero, Sonia
  • Chasco Yrigoyen, Coro

Abstract

This study aims to test whether cognitive perception and affective evaluation of a tourism destination are significant antecedents of its reputation; and whether this relationship is mediated by familiarity. The proposed model was tested among 750 participants and results revealed that 40% of a destination's reputation is explained by familiarity. Familiarity in turn, is explained by cognitive perception (43%) and affective evaluation (14%). Findings confirmed the mediating role of familiarity in the relationship between cognitive perception, affective evaluation, and destination reputation. Given the important mediating role of familiarity, the various stakeholders in the tourism industry should strengthen familiarity in order to develop and enhance their reputation.

Suggested Citation

  • Marinao Artigas, Enrique & Vilches-Montero, Sonia & Chasco Yrigoyen, Coro, 2015. "Antecedents of tourism destination reputation: The mediating role of familiarity," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 147-152.
    • Handle: RePEc:eee:joreco:v:26:y:2015:i:c:p:147-152
    DOI: 10.1016/j.jretconser.2015.06.005
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    References listed on IDEAS

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    1. Hongsheng Zhang & Zhenfeng Cheng & Xin Chen, 2022. "How Destination Social Responsibility Affects Tourist Citizenship Behavior at Cultural Heritage Sites? Mediating Roles of Destination Reputation and Destination Identification," Sustainability, MDPI, vol. 14(11), pages 1-17, June.
    2. Muaz Azinuddin & Muhammad Burhanuddeen Mohammad Nasir & Mohd Hafiz Hanafiah & Nur Shahirah Mior Shariffuddin & Mohd Khairul Amri Kamarudin, 2022. "Interlinkage of Perceived Ecotourism Design Affordance, Perceived Value of Destination Experiences, Destination Reputation, and Loyalty," Sustainability, MDPI, vol. 14(18), pages 1-18, September.
    3. Annadurai Arumugam & Senthilkumar Nakkeeran & Rajalakshmi Subramaniam, 2023. "Exploring the Factors Influencing Heritage Tourism Development: A Model Development," Sustainability, MDPI, vol. 15(15), pages 1-18, August.
    4. Prakash Singh & Lokesh Arora & Abdulaziz Choudhry, 2022. "Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda," Sustainability, MDPI, vol. 15(1), pages 1-30, December.
    5. Huan Minh Nguyen & Yen Nguyen, 2023. "Do Perceptions of Destination Social Responsibility Contribute to Environmentally Responsible Behavior? A Case Study in Phu Quoc, Vietnam," Sustainability, MDPI, vol. 15(22), pages 1-13, November.
    6. Vladimir Pavković & Darjan Karabašević & Jelena Jević & Goran Jević, 2021. "The Relationship between Cities’ Cultural Strength, Reputation, and Tourism Intensity: Empirical Evidence on a Sample of the Best-Reputable European Cities," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    7. Cambra-Fierro, Jesús & Fuentes-Blasco, María & Gao, Lily Xuehui & Melero-Polo, Iguácel & Trifu, Andreea, 2022. "The influence of communication in destination imagery during COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    8. Zhibiao Wang & Panpan Yang & Dan Li, 2021. "The Influence of Heritage Tourism Destination Reputation on Tourist Consumption Behavior: A Case Study of World Cultural Heritage Shaolin Temple," SAGE Open, , vol. 11(3), pages 21582440211, July.
    9. Manuel Angel Fernández Gámez & Jose Ramón Sánchez Serrano & Angela Callejón Gil & Ana José Cisneros Ruiz, 2019. "Cruise Passengers’ Intention and Sustainable Management of Cruise Destinations," Sustainability, MDPI, vol. 11(7), pages 1-14, April.
    10. Pandit, Ameet & Vilches-Montero, Sonia, 2016. "Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 355-360.
    11. Rather, Raouf Ahmad & Raisinghani, Manju & Gligor, David & Parrey, Shakir Hussain & Russo, Ivan & Bozkurt, Sıddık, 2023. "Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    12. Kang Nie & Xiaojing Tang, 2022. "Study on Ecological Value Co-Creation of Tourism Enterprises in Protected Areas: Scale Development and Test," Sustainability, MDPI, vol. 14(16), pages 1-34, August.
    13. Vilches-Montero, Sonia & Pandit, Ameet & Bravo-Olavarria, Renzo & Chao, Chih-Wei (Fred), 2018. "What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 64-70.
    14. Jingchao Zhou & Jinfeng Wu & Zihao Wang, 2023. "Destination Reputation Management: The Divergent Role of Tourists’ Word of Mouth in Urban China," Sustainability, MDPI, vol. 15(16), pages 1-16, August.

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