IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i22p15803-d1277374.html

Do Perceptions of Destination Social Responsibility Contribute to Environmentally Responsible Behavior? A Case Study in Phu Quoc, Vietnam

Author

Listed:
  • Huan Minh Nguyen

    (Faculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City 72900, Vietnam)

  • Yen Nguyen

    (Faculty of Social Sciences and Humanities, Ton Duc Thang University, Ho Chi Minh City 72900, Vietnam)

Abstract

This study examined the direct and indirect relationships between perceptions of destination social responsibility and environmentally responsible behavior. This paper uses the Stimulus–Organism–Response theory to evaluate the mediating roles of identification, reputation, and satisfaction of the destination for visitors. With a sample size of 371 Vietnamese tourists, PLS-SEM was used to assess the model and test the hypothesis. The findings indicate that the perception of destination social responsibility positively impacts Vietnamese tourists’ commitment to environmentally responsible behavior. The results also support the concept that the degree of tourists’ environmentally responsible behavior is indirectly influenced by the perceived social responsibility of the destination through its identification, reputation, and satisfaction. This study offers theoretical and practical insights into how to enhance the efficiency of destination social responsibility programs and improve Vietnamese tourist’s impressions of Phu Quoc.

Suggested Citation

  • Huan Minh Nguyen & Yen Nguyen, 2023. "Do Perceptions of Destination Social Responsibility Contribute to Environmentally Responsible Behavior? A Case Study in Phu Quoc, Vietnam," Sustainability, MDPI, vol. 15(22), pages 1-13, November.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:22:p:15803-:d:1277374
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/22/15803/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/22/15803/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Min-Seong Kim & Svetlana Stepchenkova, 2020. "Altruistic values and environmental knowledge as triggers of pro-environmental behavior among tourists," Current Issues in Tourism, Taylor & Francis Journals, vol. 23(13), pages 1575-1580, July.
    2. Jui-Chang Cheng & She-Juang Luo & Chang-Hua Yen & Ya-Fang Yang, 2016. "Brand attachment and customer citizenship behaviors," The Service Industries Journal, Taylor & Francis Journals, vol. 36(7-8), pages 263-277, June.
    3. Su, Lujun & Huang, Songshan (Sam) & Pearce, Joanna, 2018. "How does destination social responsibility contribute to environmentally responsible behaviour? A destination resident perspective," Journal of Business Research, Elsevier, vol. 86(C), pages 179-189.
    4. Marinao Artigas, Enrique & Vilches-Montero, Sonia & Chasco Yrigoyen, Coro, 2015. "Antecedents of tourism destination reputation: The mediating role of familiarity," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 147-152.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nguyen Phu Thang, 2025. "Understanding Eco-tourism Satisfaction: A Structural Equation Modeling Examination of Critical Determinants," SAGE Open, , vol. 15(3), pages 21582440251, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hongsheng Zhang & Zhenfeng Cheng & Xin Chen, 2022. "How Destination Social Responsibility Affects Tourist Citizenship Behavior at Cultural Heritage Sites? Mediating Roles of Destination Reputation and Destination Identification," Sustainability, MDPI, vol. 14(11), pages 1-17, June.
    2. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    3. Rather, Raouf Ahmad & Raisinghani, Manju & Gligor, David & Parrey, Shakir Hussain & Russo, Ivan & Bozkurt, Sıddık, 2023. "Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    4. Jingchao Zhou & Jinfeng Wu & Zihao Wang, 2023. "Destination Reputation Management: The Divergent Role of Tourists’ Word of Mouth in Urban China," Sustainability, MDPI, vol. 15(16), pages 1-16, August.
    5. Cheon Yu & Yun Seop Hwang, 2019. "Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?," Sustainability, MDPI, vol. 11(7), pages 1-17, April.
    6. Lujun Su & Yinghua Huang, 2018. "How does Perceived Destination Social Responsibility Impact Revisit Intentions: The Mediating Roles of Destination Preference and Relationship Quality," Sustainability, MDPI, vol. 11(1), pages 1-22, December.
    7. Guanglin Bai & Yun Bai, 2020. "Voluntary or Forced: Different Effects of Personal and Social Norms on Urban Residents’ Environmental Protection Behavior," IJERPH, MDPI, vol. 17(10), pages 1-17, May.
    8. Hoang Viet Nguyen & Wilson Dang & Hoang Nguyen & Thi Nguyen Hong Nguyen & Thi My Nguyet Nguyen & Tuan Duong Vu & Ninh Nguyen, 2021. "How Does Environmental Interpretation Affect Psychological Well-Being? A Study Conducted in the Context of COVID-19," Sustainability, MDPI, vol. 13(15), pages 1-15, July.
    9. Jeongmyeong Song & Jihyun Kang, 2023. "The Relationship between Marine Sports Tourist Destinations, Social Responsibility, and Environmentally Responsible Behavior," Sustainability, MDPI, vol. 15(10), pages 1-16, May.
    10. Nicole V. DeVille & Linda Powers Tomasso & Olivia P. Stoddard & Grete E. Wilt & Teresa H. Horton & Kathleen L. Wolf & Eric Brymer & Peter H. Kahn & Peter James, 2021. "Time Spent in Nature Is Associated with Increased Pro-Environmental Attitudes and Behaviors," IJERPH, MDPI, vol. 18(14), pages 1-18, July.
    11. Hae-Ryong Kim & So-Yeon Yoon, 2020. "How to Help Crowded Destinations: Tourist Anger vs. Sympathy and Role of Destination Social Responsibility," Sustainability, MDPI, vol. 12(6), pages 1-15, March.
    12. Cambra-Fierro, Jesús & Fuentes-Blasco, María & Gao, Lily Xuehui & Melero-Polo, Iguácel & Trifu, Andreea, 2022. "The influence of communication in destination imagery during COVID-19," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    13. Ching-Cheng Shen & Dan Wang & Jennifer Pasion Loverio & Hsi-Lin Liu & Hsing-Yi Wang, 2022. "Influence of Attachment Theory on Pro-Environmental Behavior and Well-Being: A Case of Organic Agricultural Tourism in Taiwan Hualien and Taitung," Agriculture, MDPI, vol. 12(12), pages 1-16, November.
    14. Wenhao Qi & Wei Xu & Xiulin Qi & Meng Sun, 2023. "Can Environmental Protection Behavior Enhance Farmers' Subjective Well-Being?," Journal of Happiness Studies, Springer, vol. 24(2), pages 505-528, February.
    15. Jan-Wei Lin & Hsiao-Chang Tsao, 2023. "Exploring First-Time and Repeat Volunteer Scuba Divers’ Environmentally Responsible Behaviors Based on the C-A-B Model," Sustainability, MDPI, vol. 15(14), pages 1-15, July.
    16. Dilip B & Ragini, 2025. "Greening the Workplace: Exploring the Dynamics of Environmental Knowledge, Individual Green Values, Supervisory Support, and Green Behavior in IT Organizations," SAGE Open, , vol. 15(3), pages 21582440251, July.
    17. Mehmet Ozan Karahan, 2024. "The Role of Perceived Value and Satisfaction in Shaping Customer Citizenship Behavior: Evidence from Turkey," International Review of Management and Marketing, Econjournals, vol. 14(6), pages 9-18, October.
    18. Zhi Jin & Ming Gao, 2025. "Global trends in research related to ecotourism: A bibliometric analysis from 2012 to 2022," SAGE Open, , vol. 15(1), pages 21582440251, January.
    19. Le, Hoang Tran Phuoc Mai & Kim, Dongyoup & Park, Jungkun, 2024. "The way to generate customer citizenship behavior with customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    20. Cristina Fona & T. C. Melewar & Charles Dennis & Keith Dinnie, 2025. "‘The Good Place’: investigating the social responsibility image of countries and its impact on the attractiveness of highly skilled workers," Journal of Brand Management, Palgrave Macmillan, vol. 32(3), pages 238-255, May.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:22:p:15803-:d:1277374. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.