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Understanding Eco-tourism Satisfaction: A Structural Equation Modeling Examination of Critical Determinants

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  • Nguyen Phu Thang

Abstract

This study investigates the key determinants of tourist satisfaction at eco-tourism destinations using Structural Equation Modeling (SEM). Drawing from a sample of 200 Vietnamese eco-tourists to destinations in Vietnam, the study investigates the direct effects of five dimensions on satisfaction and their impact on recycling behavior intention to the destinations. The results show that Destination Accessibility (β = .237, p  = .033) and Locals and Staff (β = .209, p  = .044) are strong predictors of satisfaction, which shows the importance of accessibility and social contact with locals. Resource Attractiveness also has a strong impact (β = .213, p  

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  • Nguyen Phu Thang, 2025. "Understanding Eco-tourism Satisfaction: A Structural Equation Modeling Examination of Critical Determinants," SAGE Open, , vol. 15(3), pages 21582440251, September.
    • Handle: RePEc:sae:sagope:v:15:y:2025:i:3:p:21582440251378061
    DOI: 10.1177/21582440251378061
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