Gender differences in evaluation of new business opportunity: A stereotype threat perspective
This study draws on stereotype threat theory to explore differences between men and women on evaluation of new business opportunities. Two controlled experiments, one with business students in Turkey and another with working professionals in the United States, were conducted. Participants were randomly assigned to specific experimental conditions and their assessment of a new business opportunity was measured after presentation of stereotypical information. As predicted, men reported higher opportunity evaluation than women when no gender stereotypical information was presented, whereas men and women evaluated the business opportunity equally favorably when entrepreneurs were described using gender-neutral attributes. Interestingly, gender differences in opportunity evaluation were exacerbated when entrepreneurship was linked to masculine stereotypical information, and reversed in favor of women when entrepreneurship was linked to feminine stereotypical information. Practical implications and directions for future research are discussed.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- John Horton & David Rand & Richard Zeckhauser, 2011.
"The online laboratory: conducting experiments in a real labor market,"
Springer, vol. 14(3), pages 399-425, September.
- John J. Horton & David G. Rand & Richard J. Zeckhauser, 2010. "The Online Laboratory: Conducting Experiments in a Real Labor Market," NBER Working Papers 15961, National Bureau of Economic Research, Inc.
- Horton, John Joseph & Rand, David Gertler & Zeckhauser, Richard Jay, 2010. "The Online Laboratory: Conducting Experiments in a Real Labor Market," Scholarly Articles 4448876, Harvard Kennedy School of Government.
- Horton, John J. & Rand, David G. & Zeckhauser, Richard, 2010. "The Online Laboratory: Conducting Experiments in a Real Labor Market," Working Paper Series rwp10-017, Harvard University, John F. Kennedy School of Government.
- Kimmo Eriksson & Brent Simpson, 2010. "Emotional reactions to losing explain gender differences in entering a risky lottery," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 5(3), pages 159-163, June.
- Zacharakis, Andrew L. & Shepherd, Dean A., 2001. "The nature of information and overconfidence on venture capitalists' decision making," Journal of Business Venturing, Elsevier, vol. 16(4), pages 311-332, July.
- Gabriele Paolacci & Jesse Chandler & Panagiotis G. Ipeirotis, 2010. "Running experiments on Amazon Mechanical Turk," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 5(5), pages 411-419, August.
- John O. Ogbor, 2000. "Mythicizing and Reification in Entrepreneurial Discourse: Ideology-Critique of Entrepreneurial Studies," Journal of Management Studies, Wiley Blackwell, vol. 37(5), pages 605-635, 07.
- Grichnik, Dietmar & Smeja, Alexander & Welpe, Isabell, 2010. "The importance of being emotional: How do emotions affect entrepreneurial opportunity evaluation and exploitation?," Journal of Economic Behavior & Organization, Elsevier, vol. 76(1), pages 15-29, October.
- Ahl, Helene, 2007. "Sex business in the toy store: A narrative analysis of a teaching case," Journal of Business Venturing, Elsevier, vol. 22(5), pages 673-693, September.
- J. Michael Haynie & Dean A. Shepherd & Jeffery S. McMullen, 2009. "An Opportunity for Me? The Role of Resources in Opportunity Evaluation Decisions," Journal of Management Studies, Wiley Blackwell, vol. 46(3), pages 337-361, 05.
- Baron, Robert A., 1998. "Cognitive mechanisms in entrepreneurship: why and when enterpreneurs think differently than other people," Journal of Business Venturing, Elsevier, vol. 13(4), pages 275-294, July.
- White, Roderick E. & Thornhill, Stewart & Hampson, Elizabeth, 2006. "Entrepreneurs and evolutionary biology: The relationship between testosterone and new venture creation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 100(1), pages 21-34, May.
- Nicolaou, Nicos & Shane, Scott & Cherkas, Lynn & Spector, Tim D., 2009. "Opportunity recognition and the tendency to be an entrepreneur: A bivariate genetics perspective," Organizational Behavior and Human Decision Processes, Elsevier, vol. 110(2), pages 108-117, November.
- Mitchell, J. Robert & Shepherd, Dean A., 2010. "To thine own self be true: Images of self, images of opportunity, and entrepreneurial action," Journal of Business Venturing, Elsevier, vol. 25(1), pages 138-154, January.
- Dilek Cetindamar & Vishal K. Gupta & Esra E. Karadeniz & Nilufer Egrican, 2012. "What the numbers tell: The impact of human, family and financial capital on women and men's entry into entrepreneurship in Turkey," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 24(1-2), pages 29-51, January.
- Kabasakal, Hayat & Bodur, Muzaffer, 2002. "Arabic cluster: a bridge between East and West," Journal of World Business, Elsevier, vol. 37(1), pages 40-54, April.
When requesting a correction, please mention this item's handle: RePEc:eee:jbvent:v:29:y:2014:i:2:p:273-288. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.