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A Gendered Perspective on Organizational Creation


  • Barbara Bird
  • Candida Brush


Literature on the creation of organizations is often cast within a masculine gender framework. This paper draws from three theoretical perspectives to develop a new perspective that broadens the view of organizational creation by encompassing the relative balance of feminine and masculine perspectives in the entrepreneur's venture start-up process and new venture attributes. We elaborate the relatively less visible feminine and personal perspective and compare this with the traditional or masculine perspective. Important to the discussion is the distinction between biology (sex: male and female, man and woman) and socialized perspectives (gender: masculine and feminine). While research and the general public often use the concept of gender loosely to signify sex, we follow a more precise feminist distinction. The paper advances new concepts of gender-maturity (an individual difference) and gender-balance (an organizational quality).

Suggested Citation

  • Barbara Bird & Candida Brush, 2002. "A Gendered Perspective on Organizational Creation," Entrepreneurship Theory and Practice, , vol. 26(3), pages 41-65, April.
  • Handle: RePEc:sae:entthe:v:26:y:2002:i:3:p:41-65
    DOI: 10.1177/104225870202600303

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    References listed on IDEAS

    1. Bygrave, William D., 1993. "Theory building in the entrepreneurship paradigm," Journal of Business Venturing, Elsevier, vol. 8(3), pages 255-280, May.
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    3. Lerner, Miri & Brush, Candida & Hisrich, Robert, 1997. "Israeli women entrepreneurs: An examination of factors affecting performance," Journal of Business Venturing, Elsevier, vol. 12(4), pages 315-339, July.
    4. Candida G. Brush, 1992. "Research on Women Business Owners: Past Trends, a New Perspective and Future Directions," Entrepreneurship Theory and Practice, , vol. 16(4), pages 5-30, July.
    5. Gartner, William B., 1993. "Words lead to deeds: Towards an organizational emergence vocabulary," Journal of Business Venturing, Elsevier, vol. 8(3), pages 231-239, May.
    6. Baumol, William J., 1993. "Formal entrepreneurship theory in economics: Existence and bounds," Journal of Business Venturing, Elsevier, vol. 8(3), pages 197-210, May.
    7. Hall, Rosalie J. & Workman, Judd W. & Marchioro, Christopher A., 1998. "Sex, Task, and Behavioral Flexibility Effects on Leadership Perceptions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 74(1), pages 1-32, April.
    8. Carter, Nancy M. & Gartner, William B. & Reynolds, Paul D., 1996. "Exploring start-up event sequences," Journal of Business Venturing, Elsevier, vol. 11(3), pages 151-166, May.
    9. Cliff, Jennifer E., 1998. "Does one size fit all? exploring the relationship between attitudes towards growth, gender, and business size," Journal of Business Venturing, Elsevier, vol. 13(6), pages 523-542, November.
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