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Does it pay to invest? The personal equity risk premium and stock market participation

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  • Merkoulova, Yulia
  • Veld, Chris

Abstract

Individuals’ stock market participation depends on the risk-return trade-off they expect to achieve. We find that the expected economic benefits of investing are highly heterogeneous. We define the personal equity risk premium (PERP) as the difference between an individual's expectation of returns and personal opportunity cost of capital. Higher PERP is associated with greater stock market participation. Our results hold after we control for known factors, such as financial literacy, trust, and loss aversion, and are stronger for the level of stock investment. Disentangling PERP shows that both components help explain both stock market participation and the level of participation.

Suggested Citation

  • Merkoulova, Yulia & Veld, Chris, 2022. "Does it pay to invest? The personal equity risk premium and stock market participation," Journal of Banking & Finance, Elsevier, vol. 136(C).
    • Handle: RePEc:eee:jbfina:v:136:y:2022:i:c:s0378426621001795
    DOI: 10.1016/j.jbankfin.2021.106220
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    Cited by:

    1. Merkoulova, Yulia & Veld, Chris, 2022. "Why do individuals not participate in the stock market?," International Review of Financial Analysis, Elsevier, vol. 83(C).

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    More about this item

    Keywords

    Stock market participation; Equity risk premium; Financial literacy; Trust; Loss aversion;
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • G51 - Financial Economics - - Household Finance - - - Household Savings, Borrowing, Debt, and Wealth
    • G53 - Financial Economics - - Household Finance - - - Financial Literacy

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