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Much ado about chains: A research agenda

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  • Kosová, Renáta
  • Lafontaine, Francine

Abstract

We discuss recent research on the growth of chains in the retail and service sectors, and point out the role of franchising in these industries, using new data on franchising collected by the U.S. Census Bureau. We then discuss several topics that one can analyze with data on chains, and highlight the advantages of using such data. Our hope is to entice other researchers to consider chains, and franchised chains, as a context for their own empirical research, and thus also improve our understanding of the sectors where these firms operate.

Suggested Citation

  • Kosová, Renáta & Lafontaine, Francine, 2012. "Much ado about chains: A research agenda," International Journal of Industrial Organization, Elsevier, vol. 30(3), pages 303-308.
  • Handle: RePEc:eee:indorg:v:30:y:2012:i:3:p:303-308
    DOI: 10.1016/j.ijindorg.2011.12.010
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    Cited by:

    1. Itai Ater & Oren Rigbi, 2015. "Price control and advertising in franchising chains," Strategic Management Journal, Wiley Blackwell, vol. 36(1), pages 148-158, January.
    2. Nathan E. Wilson, 2016. "For-profit status and industry evolution in health care markets: evidence from the dialysis industry," International Journal of Health Economics and Management, Springer, vol. 16(4), pages 297-319, December.

    More about this item

    Keywords

    L8; L2; L1; Retailing; Franchising; Services; Performance; Growth; Empirical;

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

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