Market Structure and Entry: Where's the Beef?
We study the effects of market structure on entry using data from the UK fast food (counter-service burger)industry over the years 1991-1995. Over this period, the market can be characterized as a duopoly. We find that market structure matters greatly: for both firms, rival presence increases the probability of entry. We control for market specific time-invariant unobservable and their correlation with existing outlets of both firms through a variety of methods.
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