IDEAS home Printed from https://ideas.repec.org/a/eee/eejocm/v48y2023ics1755534523000362.html
   My bibliography  Save this article

A randomized group approach to identifying label effects

Author

Listed:
  • McFadden, Brandon R.
  • Lusk, Jayson L.
  • Pollack, Adam
  • Rumble, Joy N.
  • Stofer, Kathryn A.
  • Folta, Kevin M.

Abstract

Motivated by the National Bioengineered Food Disclosure Standard (NBFDS), which requires companies to label bioengineered food products, this paper examines the choice effects of using a symbol approved by the standard relative to using text to disclose that a food product has bioengineered contents. Choice effects were determined using a randomized group design that assigned respondents to one-of-two labeled choice experiment groups. One group selected products that used the symbol disclosure and the other group selected products using text disclosure. Besides a label, the price was the only attribute displayed to respondents during the choice experiment and varied at three levels. The same price levels were used for all labels, and prices were balanced within a label, and balanced and orthogonal across labels. This randomized design using a discrete choice experiment allows for the identification of group effects, which in this paper are the choice effects associated with the form of bioengineering disclosure.

Suggested Citation

  • McFadden, Brandon R. & Lusk, Jayson L. & Pollack, Adam & Rumble, Joy N. & Stofer, Kathryn A. & Folta, Kevin M., 2023. "A randomized group approach to identifying label effects," Journal of choice modelling, Elsevier, vol. 48(C).
    • Handle: RePEc:eee:eejocm:v:48:y:2023:i:c:s1755534523000362
    DOI: 10.1016/j.jocm.2023.100435
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1755534523000362
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jocm.2023.100435?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Babin, Barry J. & Hardesty, David M. & Suter, Tracy A., 2003. "Color and shopping intentions: The intervening effect of price fairness and perceived affect," Journal of Business Research, Elsevier, vol. 56(7), pages 541-551, July.
    2. Flavio Boccia & Pasquale Sarnacchiaro, 2020. "Chi‐squared automatic interaction detector analysis on a choice experiment: An evaluation of responsible initiatives on consumers' purchasing behavior," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 1143-1151, March.
    3. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555.
    4. Huffman, Wallace E. & Rousu, Matthew & Shogren, Jason F. & Tegene, Abebayehu, 2007. "The effects of prior beliefs and learning on consumers' acceptance of genetically modified foods," Journal of Economic Behavior & Organization, Elsevier, vol. 63(1), pages 193-206, May.
    5. DeLong, Karen L. & Syrengelas, Konstantinos G. & Grebitus, Carola & Nayga, Rodolfo M., 2021. "Visual versus Text Attribute Representation in Choice Experiments," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 94(C).
    6. Li, Tongzhe & Messer, Kent D., 2019. "To Scan or Not to Scan: The Question of Consumer Behavior and QR Codes on Food Packages," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 44(2), May.
    7. Wilson, Lacey & Lusk, Jayson L., 2020. "Consumer willingness to pay for redundant food labels," Food Policy, Elsevier, vol. 97(C).
    8. Brandon R McFadden & Jayson L Lusk, 2018. "Effects of the National Bioengineered Food Disclosure Standard: Willingness To Pay for Labels that Communicate the Presence or Absence of Genetic Modification," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 40(2), pages 259-275.
    9. Brandon R. McFadden & Brittany N. Anderton & Kelly A. Davidson & John C. Bernard, 2021. "The effect of scientific information and narrative on preferences for possible gene‐edited solutions for citrus greening," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(4), pages 1595-1620, December.
    10. Costanigro, Marco & Lusk, Jayson L., 2014. "The signaling effect of mandatory labels on genetically engineered food," Food Policy, Elsevier, vol. 49(P1), pages 259-267.
    11. Hensher,David A. & Rose,John M. & Greene,William H., 2015. "Applied Choice Analysis," Cambridge Books, Cambridge University Press, number 9781107465923.
    12. Kalaitzandonakes, Nicholas & Lusk, Jayson & Magnier, Alexandre, 2018. "The price of non-genetically modified (non-GM) food," Food Policy, Elsevier, vol. 78(C), pages 38-50.
    13. John List & Craig Gallet, 2001. "What Experimental Protocol Influence Disparities Between Actual and Hypothetical Stated Values?," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 20(3), pages 241-254, November.
    14. Neuhofer, Zachary & McFadden, Brandon R. & Rihn, Alicia & Wei, Xuan & Khachatryan, Hayk & House, Lisa, 2020. "Can the updated nutrition facts label decrease sugar-sweetened beverage consumption?," Economics & Human Biology, Elsevier, vol. 37(C).
    15. Caspar G. Chorus, 2014. "Capturing alternative decision rules in travel choice models: a critical discussion," Chapters, in: Stephane Hess & Andrew Daly (ed.), Handbook of Choice Modelling, chapter 13, pages 290-310, Edward Elgar Publishing.
    16. Schmiess, Jacob S. & Lusk, Jayson L., 2022. "Tradeoff between Animal Welfare and Environmental Impacts of Beef Production: An Analysis of Presentation Effects on Consumer Choice," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 47(2), May.
    17. Vincenzina Caputo & Riccardo Scarpa, 2022. "Methodological Advances in Food Choice Experiments and Modeling: Current Practices, Challenges, and Future Research Directions," Annual Review of Resource Economics, Annual Reviews, vol. 14(1), pages 63-90, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Roy Brouwer & Solomon Tarfasa, 2020. "Testing hypothetical bias in a framed field experiment," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(3), pages 343-357, September.
    2. Buckell, John & White, Justin S. & Shang, Ce, 2020. "Can incentive-compatibility reduce hypothetical bias in smokers’ experimental choice behavior? A randomized discrete choice experiment," Journal of choice modelling, Elsevier, vol. 37(C).
    3. Gina Waterfield & Scott Kaplan & David Zilberman, 2020. "Willingness to Pay versus Willingness to Vote: Consumer and Voter Avoidance of Genetically Modified Foods," American Journal of Agricultural Economics, John Wiley & Sons, vol. 102(2), pages 505-524, March.
    4. Buckell, John & Hess, Stephane, 2019. "Stubbing out hypothetical bias: improving tobacco market predictions by combining stated and revealed preference data," Journal of Health Economics, Elsevier, vol. 65(C), pages 93-102.
    5. Chorus, Caspar G. & Pudāne, Baiba & Mouter, Niek & Campbell, Danny, 2018. "Taboo trade-off aversion: A discrete choice model and empirical analysis," Journal of choice modelling, Elsevier, vol. 27(C), pages 37-49.
    6. Sant'Anna, Ana Claudia & Bergtold, Jason & Shanoyan, Aleksan & Caldas, Marcellus & Granco, Gabriel, 2021. "Deal or No Deal? Analysis of Bioenergy Feedstock Contract Choice with Multiple Opt-out Options and Contract Attribute Substitutability," 2021 Conference, August 17-31, 2021, Virtual 315289, International Association of Agricultural Economists.
    7. Mtimet, Nadhem & Ujiie, Kiyokazu & Kashiwagi, Kenichi & Zaibet, Lokman & Nagaki, Masakazu, 2011. "The effects of Information and Country of Origin on Japanese Olive Oil Consumer Selection," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114642, European Association of Agricultural Economists.
    8. Chavez, Daniel E. & Palma, Marco A. & Nayga, Rodolfo M. & Mjelde, James W., 2020. "Product availability in discrete choice experiments with private goods," Journal of choice modelling, Elsevier, vol. 36(C).
    9. Boyce, Christopher & Czajkowski, Mikołaj & Hanley, Nick, 2019. "Personality and economic choices," Journal of Environmental Economics and Management, Elsevier, vol. 94(C), pages 82-100.
    10. Qian, Lixian & Grisolía, Jose M. & Soopramanien, Didier, 2019. "The impact of service and government-policy attributes on consumer preferences for electric vehicles in China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 122(C), pages 70-84.
    11. Esther W. Bekker-Grob & Bas Donkers & Jorien Veldwijk & Marcel F. Jonker & Sylvia Buis & Jan Huisman & Patrick Bindels, 2021. "What Factors Influence Non-Participation Most in Colorectal Cancer Screening? A Discrete Choice Experiment," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 14(2), pages 269-281, March.
    12. Cao, Ying (Jessica) & Cranfield, John & Chen, Chen & Widowski, Tina, 2021. "Heterogeneous informational and attitudinal impacts on consumer preferences for eggs from welfare enhanced cage systems," Food Policy, Elsevier, vol. 99(C).
    13. Tamaki Kitagawa & Kenichi Kashiwagi & Hiroko Isoda, 2020. "Effect of Religious and Cultural Information of Olive Oil on Consumer Behavior: Evidence from Japan," Sustainability, MDPI, vol. 12(3), pages 1-17, January.
    14. Bernadeta Gołębiowska & Anna Bartczak & Mikołaj Czajkowski, 2020. "Energy Demand Management and Social Norms," Energies, MDPI, vol. 13(15), pages 1-20, July.
    15. Minhaj Mahmud & Italo A Gutierrez & Krishna B Kumar & Shanthi Nataraj, 2021. "What Aspects of Formality Do Workers Value? Evidence from a Choice Experiment in Bangladesh," The World Bank Economic Review, World Bank, vol. 35(2), pages 303-327.
    16. Nicolas Jacquemet & Stephane Luchini & Jason Shogren & Verity Watson, 2019. "Discrete Choice under Oaths," Post-Print halshs-02136103, HAL.
    17. Ju-Hee Kim & Younggew Kim & Seung-Hoon Yoo, 2021. "Using a choice experiment to explore the public willingness to pay for the impacts of improving energy efficiency of an apartment," Quality & Quantity: International Journal of Methodology, Springer, vol. 55(5), pages 1775-1793, October.
    18. John Buckell & Vrinda Vasavada & Sarah Wordsworth & Dean A. Regier & Matthew Quaife, 2022. "Utility maximization versus regret minimization in health choice behavior: Evidence from four datasets," Health Economics, John Wiley & Sons, Ltd., vol. 31(2), pages 363-381, February.
    19. Hensher, David A. & Teye, Collins, 2019. "Commodity interaction in freight movement models for New South Wales," Journal of Transport Geography, Elsevier, vol. 80(C).
    20. Manhique, Henrique & Wätzold, Frank, 2023. "Effects of Institutional Setting on Value Estimates of Stated Preference Surveys in Developing Economies: A Discrete Choice Experiment on Conserving Biodiversity in The Cape Floristic Region," MPRA Paper 118750, University Library of Munich, Germany.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:eejocm:v:48:y:2023:i:c:s1755534523000362. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/journal-of-choice-modelling .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.