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Marketing research: Cui bono?

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  • Guo, Chiquan
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    Article provided by Elsevier in its journal Business Horizons.

    Volume (Year): 47 (2004)
    Issue (Month): 5 ()
    Pages: 33-38

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    Handle: RePEc:eee:bushor:v:47:y:2004:i:5:p:33-38
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    1. repec:cai:popine:popu_p2001_13n2_0007 is not listed on IDEAS
    2. Smith, Adam, 1776. "An Inquiry into the Nature and Causes of the Wealth of Nations," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number smith1776.
    3. Anderson, Paul F, 1986. " On Method in Consumer Research: A Critical Relativist Perspective," Journal of Consumer Research, Oxford University Press, vol. 13(2), pages 155-173, September.
    4. Frank M. Bass & Jerry Wind, 1995. "Introduction to the Special Issue: Empirical Generalizations in Marketing," Marketing Science, INFORMS, vol. 14(3_supplem), pages 1-5.
    5. Dick R. Wittink, 2001. "Market Measurement and Analysis: The First “Marketing Science” Conference," Marketing Science, INFORMS, vol. 20(4), pages 349-356.
    6. Guo, Chiquan, 2002. "Competing in high-growth markets: The case of e-commerce," Business Horizons, Elsevier, vol. 45(2), pages 77-83.
    7. Lewis G. Pringle, 2001. "The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are," Marketing Science, INFORMS, vol. 20(4), pages 373-381.
    8. Liu, Sandra S. & Luo, Xueming & Shi, Yi-Zheng, 2003. "Market-oriented organizations in an emerging economy: A study of missing links," Journal of Business Research, Elsevier, vol. 56(6), pages 481-491, June.
    9. David B. Montgomery, 2001. "Management Science in Marketing: Prehistory, Origin, and Early Years of the INFORMS Marketing College," Marketing Science, INFORMS, vol. 20(4), pages 337-348.
    10. Frank M. Bass, 1995. "Empirical Generalizations and Marketing Science: A Personal View," Marketing Science, INFORMS, vol. 14(3_supplem), pages 6-19.
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