A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach
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DOI: 10.1057/s41270-019-00049-4
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Keywords
Effective marketing research processes; Information-users (managers); Market researchers; Invariance measurement; CFA; MGCFA and MIMIC models; Information and knowledge;All these keywords.
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