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Task, Expectancy, and Information Assessment Effects in Information Utilization Processes

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  • Wilton, Peter C
  • Myers, John G

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Suggested Citation

  • Wilton, Peter C & Myers, John G, 1986. "Task, Expectancy, and Information Assessment Effects in Information Utilization Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(4), pages 469-486, March.
    • Handle: RePEc:oup:jconrs:v:12:y:1986:i:4:p:469-86
    DOI: 10.1086/208531
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    Cited by:

    1. Breivik, Einar & Supphellen, Magne, 2003. "Elicitation of product attributes in an evaluation context: A comparison of three elicitation techniques," Journal of Economic Psychology, Elsevier, vol. 24(1), pages 77-98, February.
    2. Maltz, Elliot & Souder, William E. & Kumar, Ajith, 2001. "Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions," Journal of Business Research, Elsevier, vol. 52(1), pages 69-82, April.
    3. Spielmann, Nathalie & Minton, Elizabeth A., 2020. "Representing another nation: The influence of foreign citizen ambassadors on product evaluations," Journal of Business Research, Elsevier, vol. 121(C), pages 409-419.
    4. Osimani, Barbara, 2012. "Risk information processing and rational ignoring in the health context," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(2), pages 169-179.
    5. Keh, Hean Tat & Nguyen, Thi Tuyet Mai & Ng, Hwei Ping, 2007. "The effects of entrepreneurial orientation and marketing information on the performance of SMEs," Journal of Business Venturing, Elsevier, vol. 22(4), pages 592-611, July.
    6. Walter Amuko & Stephen W. Kalule & Walter Odongo, 2023. "The relationship between market information and entrepreneurial orientation: the case of smallholder honey producers in Northern Uganda," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-17, December.
    7. Piotr Tarka, 2019. "A scale for testing of knowledge on the effective marketing research processes: multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(2), pages 94-121, June.

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