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Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions

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  • Maltz, Elliot
  • Souder, William E.
  • Kumar, Ajith

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  • Maltz, Elliot & Souder, William E. & Kumar, Ajith, 2001. "Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions," Journal of Business Research, Elsevier, vol. 52(1), pages 69-82, April.
    • Handle: RePEc:eee:jbrese:v:52:y:2001:i:1:p:69-82
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    1. Lin, Bou-Wen & Lee, Yikuan & Hung, Shih-Chang, 2006. "R&D intensity and commercialization orientation effects on financial performance," Journal of Business Research, Elsevier, vol. 59(6), pages 679-685, June.
    2. Chang, Hsin Hsin & Wang, I. Chen, 2011. "Enterprise Information Portals in support of business process, design teams and collaborative commerce performance," International Journal of Information Management, Elsevier, vol. 31(2), pages 171-182.
    3. Eleanor Doyle & Damien McGovern & Stephen McCarthy, 2013. "Compliance-Innovation: Supporting Regional Growth," ERSA conference papers ersa13p570, European Regional Science Association.
    4. Rohrbeck, Rene & Arnold, Heinrich M. & Heuer, Jörg, 2007. "Strategic Foresight in multinational enterprises – a case study on the Deutsche Telekom Laboratories," MPRA Paper 5700, University Library of Munich, Germany.
    5. Fliaster, Alexander & Golly, Tanja, 2014. "Innovation in small and medium-sized companies: Knowledge integration mechanisms and the role of top managers’ networks," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 25(2), pages 125-147.
    6. Meinel, Martin & Eismann, Tobias T. & Baccarella, Christian V. & Fixson, Sebastian K. & Voigt, Kai-Ingo, 2020. "Does applying design thinking result in better new product concepts than a traditional innovation approach? An experimental comparison study," European Management Journal, Elsevier, vol. 38(4), pages 661-671.
    7. Johann Piet Hausberg & Peter S. H. Leeflang, 2019. "Absorbing Integration: Empirical Evidence On The Mediating Role Of Absorptive Capacity Between Functional-/Cross-Functional Integration And Innovation Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(06), pages 1-37, August.
    8. Robert A.W. Kok & Paul H. Driessen, 2011. "Antecedents of market orientation in semi-public service organizations: a study of Dutch housing associations," The Service Industries Journal, Taylor & Francis Journals, vol. 32(12), pages 1901-1921, February.
    9. Keszey, Tamara, 2018. "Trust, perception, and managerial use of market information," International Business Review, Elsevier, vol. 27(6), pages 1161-1171.
    10. Goebel, Daniel J. & Marshall, Greg W. & Locander, William B., 2006. "Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm," Journal of Business Research, Elsevier, vol. 59(7), pages 829-837, July.
    11. Becker, Markus C. & Lillemark, Morten, 2006. "Marketing/R&D integration in the pharmaceutical industry," Research Policy, Elsevier, vol. 35(1), pages 105-120, February.
    12. Sivakumar, K. & Feng, Cong, 2019. "Patterns of product improvements and customer response," Journal of Business Research, Elsevier, vol. 104(C), pages 27-43.
    13. Loureiro, Sandra Maria Correia & Romero, Jaime & Bilro, Ricardo Godinho, 2020. "Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study," Journal of Business Research, Elsevier, vol. 119(C), pages 388-409.
    14. Chimhanzi, Jacqueline & Morgan, Robert E., 2005. "Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms," Journal of Business Research, Elsevier, vol. 58(6), pages 787-796, June.
    15. Luminita Zait, 2015. "Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    16. Mohsen, Kholoud & Eng, Teck-Yong, 2016. "The antecedents of cross-functional coordination and their implications for marketing adaptiveness," Journal of Business Research, Elsevier, vol. 69(12), pages 5946-5955.
    17. Po-Chien Li & Yen-Chun Chen, 2012. "How does social orientation influence R&D-marketing collaboration?," Asia Pacific Journal of Management, Springer, vol. 29(1), pages 151-168, March.
    18. Rohrbeck, Rene, 2007. "Veille stratégique en entreprise multinationale - Une étude de cas auprès de la Deutsche Telekom AG," MPRA Paper 5701, University Library of Munich, Germany.
    19. Luminita Iulia ZAIT & Bogdan Vasile NICHIFOR & Laura Catalina TIMIRAS, 2012. "Interdepartmental Conflict – a Real Barrier in the Process of Assimilating the Concept of Marketing in Organizational Practice?," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 267-274.
    20. Arneja, Nitika & Sharma, Chandan, 2024. "Dissecting performance gains from export-induced marketing and technological investments: Revisiting learning by exporting in Indian manufacturing," The Quarterly Review of Economics and Finance, Elsevier, vol. 97(C).

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