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Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms


  • Chimhanzi, Jacqueline
  • Morgan, Robert E.


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  • Chimhanzi, Jacqueline & Morgan, Robert E., 2005. "Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms," Journal of Business Research, Elsevier, vol. 58(6), pages 787-796, June.
  • Handle: RePEc:eee:jbrese:v:58:y:2005:i:6:p:787-796

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    References listed on IDEAS

    1. Noble, Charles H., 1999. "The Eclectic Roots of Strategy Implementation Research," Journal of Business Research, Elsevier, vol. 45(2), pages 119-134, June.
    2. Porter, Thomas W. & Harper, Stephen C., 2003. "Tactical implementation: the devil is in the details," Business Horizons, Elsevier, vol. 46(1), pages 53-60.
    3. Griffin, Abbie. & Hauser, John R. & Griffin, Abbie, 1994. "Integrating R&D and marketing : a review and analysis of the literature," Working papers #112-94. Working paper (S, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    4. David J. Hickson & Susan J. Miller & David C. Wilson, 2003. "Planned or Prioritized? Two Options in Managing the Implementation of Strategic Decisions," Journal of Management Studies, Wiley Blackwell, vol. 40(7), pages 1803-1836, November.
    5. Glassman, Myron & McAfee, Bruce, 1992. "Integrating the personnel and marketing functions: The challenge of the 1990s," Business Horizons, Elsevier, vol. 35(3), pages 52-59.
    6. Krohmer, Harley & Homburg, Christian & Workman, John P., 2002. "Should marketing be cross-functional? Conceptual development and international empirical evidence," Journal of Business Research, Elsevier, vol. 55(6), pages 451-465, June.
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    Cited by:

    1. Mohsen, Kholoud & Eng, Teck-Yong, 2016. "The antecedents of cross-functional coordination and their implications for marketing adaptiveness," Journal of Business Research, Elsevier, vol. 69(12), pages 5946-5955.
    2. Babak Hayati & Yashar Atefi & Michael Ahearne, 2018. "Sales force leadership during strategy implementation: a social network perspective," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 612-631, July.
    3. Thomas Schaefer & Thomas Guenther, 2016. "Exploring strategic planning outcomes: the influential role of top versus middle management participation," Journal of Management Control: Zeitschrift für Planung und Unternehmenssteuerung, Springer, vol. 27(2), pages 205-249, May.
    4. Geovana Alves de Lima Fedato & Vanessa Martins Pires & Guilherme Trez, 2017. "The Future of Research in Strategy Implementation in the BRICS Context," Brazilian Business Review, Fucape Business School, vol. 14(3), pages 288-303, May.
    5. de Chernatony, Leslie & Cottam (née Drury), Susan, 2009. "Interacting contributions of different departments to brand success," Journal of Business Research, Elsevier, vol. 62(3), pages 297-304, March.
    6. Arnett, Dennis B. & Wittmann, C. Michael, 2014. "Improving marketing success: The role of tacit knowledge exchange between sales and marketing," Journal of Business Research, Elsevier, vol. 67(3), pages 324-331.

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