Marketing/R&D integration in the pharmaceutical industry
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- Bottazzi, Giulio & Dosi, Giovanni & Lippi, Marco & Pammolli, Fabio & Riccaboni, Massimo, 2001.
"Innovation and corporate growth in the evolution of the drug industry,"
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- Leenders, M.A.A.M. & Wierenga, B., 2002. "How The Impact Of Integration Of Marketing And R&D Differs Depending On A Firm?s Resources And Its Strategic Scope," ERIM Report Series Research in Management ERS-2002-68-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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- Mary E. Zellmer-Bruhn, 2003. "Interruptive Events and Team Knowledge Acquisition," Management Science, INFORMS, vol. 49(4), pages 514-528, April. Full references (including those not matched with items on IDEAS)
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