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Strategic Foresight in multinational enterprises – a case study on the Deutsche Telekom Laboratories

Author

Listed:
  • Rohrbeck, Rene
  • Arnold, Heinrich M.
  • Heuer, Jörg

Abstract

Strategic Foresight activities enable companies to use weak signals to identify opportunities and threats. Research on Strategic Foresight proposes different methods, discusses their implementation and gives recommendations on how to link Strategic Foresight with other functions in an organization. Based on a literature review, we define a generic framework for the management of Strategic Foresight activities on the strategic, tactical and operational level and identify and discuss actors, methods and systems of Strategic Foresight. Building on an in-depth case study of the Deutsche Telekom Laboratories we shed light on the implementation of Strategic Foresight activities. In the discussion we focus on the interaction of methods from Consumer Foresight and Technology Intelligence. Taking an example project, we explore how Strategic Foresight is used on the operational level of innovation management. We conclude that Strategic Foresight can successfully contribute to coping with uncertainty and complexity and can feed the front-end of innovation from the market (customer needs) and technology (realization opportunities) perspective.

Suggested Citation

  • Rohrbeck, Rene & Arnold, Heinrich M. & Heuer, Jörg, 2007. "Strategic Foresight in multinational enterprises – a case study on the Deutsche Telekom Laboratories," MPRA Paper 5700, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:5700
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    File URL: https://mpra.ub.uni-muenchen.de/5700/1/MPRA_paper_5700.pdf
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    References listed on IDEAS

    as
    1. Katja Rost & Katharina Hölzle & Hans-Georg Gemünden, 2007. "Promotors or Champions? Pros and Cons of role Specialisation for Economic Process," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 59(4), pages 340-363, October.
    2. Rohrbeck, Rene, 2007. "Technology Scouting – a case study on the Deutsche Telekom Laboratories," MPRA Paper 5699, University Library of Munich, Germany.
    3. Richard Makadok & Jay B. Barney, 2001. "Strategic Factor Market Intelligence: An Application of Information Economics to Strategy Formulation and Competitor Intelligence," Management Science, INFORMS, vol. 47(12), pages 1621-1638, December.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. repec:wsi:ijitmx:v:14:y:2017:i:04:n:s0219877017500195 is not listed on IDEAS
    2. repec:eee:tefoso:v:129:y:2018:i:c:p:105-116 is not listed on IDEAS
    3. Gershman, Mikhail & Bredikhin, Sergey & Vishnevskiy, Konstantin, 2016. "The role of corporate foresight and technology roadmapping in companies' innovation development: The case of Russian state-owned enterprises," Technological Forecasting and Social Change, Elsevier, vol. 110(C), pages 187-195.
    4. Ayda Amniattalab & Reza Ansari, 2016. "The Effect Of Strategic Foresight On Competitive Advantage With The Mediating Role Of Organisational Ambidexterity," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-18, April.
    5. Rohrbeck, Rene, 2007. "Veille stratégique en entreprise multinationale - Une étude de cas auprès de la Deutsche Telekom AG," MPRA Paper 5701, University Library of Munich, Germany.

    More about this item

    Keywords

    strategic foresight; consumer foresight; technology foresight; technology intelligence; market foresight; trend analysis; future studies; future analysis; telecommunication industry;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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