Strategic Foresight in multinational enterprises – a case study on the Deutsche Telekom Laboratories
Strategic Foresight activities enable companies to use weak signals to identify opportunities and threats. Research on Strategic Foresight proposes different methods, discusses their implementation and gives recommendations on how to link Strategic Foresight with other functions in an organization. Based on a literature review, we define a generic framework for the management of Strategic Foresight activities on the strategic, tactical and operational level and identify and discuss actors, methods and systems of Strategic Foresight. Building on an in-depth case study of the Deutsche Telekom Laboratories we shed light on the implementation of Strategic Foresight activities. In the discussion we focus on the interaction of methods from Consumer Foresight and Technology Intelligence. Taking an example project, we explore how Strategic Foresight is used on the operational level of innovation management. We conclude that Strategic Foresight can successfully contribute to coping with uncertainty and complexity and can feed the front-end of innovation from the market (customer needs) and technology (realization opportunities) perspective.
|Date of creation:||12 Jan 2007|
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- Richard Makadok & Jay B. Barney, 2001. "Strategic Factor Market Intelligence: An Application of Information Economics to Strategy Formulation and Competitor Intelligence," Management Science, INFORMS, vol. 47(12), pages 1621-1638, December.
- Rohrbeck, Rene, 2007. "Technology Scouting – a case study on the Deutsche Telekom Laboratories," MPRA Paper 5699, University Library of Munich, Germany.
- Katja Rost & Katharina Hölzle & Hans-Georg Gemünden, 2007. "Promotors or Champions? Pros and Cons of role Specialisation for Economic Process," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 59(4), pages 340-363, October.
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