Printed from https://ideas.repec.org/n/nep-mkt/2007-11-17.html
Report NEP-MKT-2007-11-17
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Pousttchi, Key & Wiedemann, Dietmar Georg, 2007, "Success Factors in Mobile Viral Marketing: A Multi-Case Study Approach," MPRA Paper, University Library of Munich, Germany, number 5736.
- Peter Wechselberger & Stefan Lang & Winfried J. Steiner, 2007, "Additive models with random scaling factors: applications to modeling price response functions," Working Papers, Faculty of Economics and Statistics, Universität Innsbruck, number 2007-27, Oct.
- Thunström, Linda, 2007, "The Marginal Willingness-to-Pay for Health Related Food Characteristics," HUI Working Papers, HUI Research, number 12, Nov.
- Daunfeldt, Sven-Olov & Rudholm, Niklas & Rämme, Ulf, 2007, "Road Pricing and Retail Revenues: Results from the Stockholm Road Pricing Trial," HUI Working Papers, HUI Research, number 10, Nov.
- Item repec:fpr:ifprid:00719 is not listed on IDEAS anymore
- Steffen Huck & Gabriele K. Lünser & Jean-Robert Tyran, 2007, "Consumer Networks and Firm Reputation: A First Experimental Investigation," Discussion Papers, University of Copenhagen. Department of Economics, number 07-28, Nov.
- Rohrbeck, Rene & Arnold, Heinrich M. & Heuer, Jörg, 2007, "Strategic Foresight in multinational enterprises – a case study on the Deutsche Telekom Laboratories," MPRA Paper, University Library of Munich, Germany, number 5700, Jan.