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Strategies and possible directions to improve Technology Scouting in China


  • Renninger, Wolfgang
  • Riesemann, Mirjam


This paper examines how theoretical and cultural dimensions in China challenge the use of the generic Open-Market Innovation model by companies in general and one sample Company in China in particular. To carry this analysis out, several interviews with venture technologists and innovators of a company in China were conducted and results are concluded out of business case studies. The outcome of these analyses shows that an Open-Market Innovation Company in China is constrained to a certain degree by political and cultural challenges. Nonetheless, the importance of the Chinese market makes a strong argument for developing an effective business model for China. Therefore, this article concludes that the focus going forward must be on seeking opportunities to improve Technology Scouting in China.

Suggested Citation

  • Renninger, Wolfgang & Riesemann, Mirjam, 2010. "Strategies and possible directions to improve Technology Scouting in China," Weidener Diskussionspapiere 25, University of Applied Sciences Amberg-Weiden (OTH).
  • Handle: RePEc:zbw:hawdps:25

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    References listed on IDEAS

    1. Rohrbeck, Rene, 2007. "Technology Scouting – a case study on the Deutsche Telekom Laboratories," MPRA Paper 5699, University Library of Munich, Germany.
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    More about this item


    E-Learning; LMS; Hype-Cycle; Nachhaltigkeit; IT-Strategie;

    JEL classification:

    • A22 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Undergraduate
    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate


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