IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v79y2017icp290-298.html
   My bibliography  Save this article

A bricolage perspective on service innovation

Author

Listed:
  • Witell, Lars
  • Gebauer, Heiko
  • Jaakkola, Elina
  • Hammedi, Wafa
  • Patricio, Lia
  • Perks, Helen

Abstract

Service innovation is often viewed as a process of accessing the necessary resources, (re)combining them, and converting them into new services. The current knowledge on success factors for service innovation, such as formalized new service development (NSD) processes, predominantly comes from studying large firms with a relatively stable resource base. However, this neglect situations in which organizations face severe resource constraints. This paper argues that under such constraints, a formalized new service development process could be counter-productive and a bricolage perspective might better explain service innovation in resource-constrained environments. In this conceptual paper, we propose that four critical bricolage capabilities (addressing resource scarcity actively, making do with what is available, improvising when recombining resources, and networking with external partners) influence service innovation outcomes. Empirical illustrations from five organizations substantiate our conceptual development. Our discussion leads to a framework and four testable propositions that can guide further service research.

Suggested Citation

  • Witell, Lars & Gebauer, Heiko & Jaakkola, Elina & Hammedi, Wafa & Patricio, Lia & Perks, Helen, 2017. "A bricolage perspective on service innovation," Journal of Business Research, Elsevier, vol. 79(C), pages 290-298.
    • Handle: RePEc:eee:jbrese:v:79:y:2017:i:c:p:290-298
    DOI: 10.1016/j.jbusres.2017.03.021
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296317301091
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2017.03.021?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Rosenzweig, Stav & Grinstein, Amir & Ofek, Elie, 2016. "Social network utilization and the impact of academic research in marketing," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 818-839.
    2. Lars Fuglsang, 2010. "Bricolage and invisible innovation in public service innovation," Journal of Innovation Economics, De Boeck Université, vol. 0(1), pages 67-87.
    3. Salunke, Sandeep & Weerawardena, Jay & McColl-Kennedy, Janet R., 2013. "Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms," Journal of Business Research, Elsevier, vol. 66(8), pages 1085-1097.
    4. Baker, Ted, 2007. "Resources in play: Bricolage in the Toy Store(y)," Journal of Business Venturing, Elsevier, vol. 22(5), pages 694-711, September.
    5. Garud, Raghu & Karnoe, Peter, 2003. "Bricolage versus breakthrough: distributed and embedded agency in technology entrepreneurship," Research Policy, Elsevier, vol. 32(2), pages 277-300, February.
    6. Claudia U. Ciborra, 1996. "The Platform Organization: Recombining Strategies, Structures, and Surprises," Organization Science, INFORMS, vol. 7(2), pages 103-118, April.
    7. Snyder, Hannah & Witell, Lars & Gustafsson, Anders & Fombelle, Paul & Kristensson, Per, 2016. "Identifying categories of service innovation: A review and synthesis of the literature," Journal of Business Research, Elsevier, vol. 69(7), pages 2401-2408.
    8. Faïz Gallouj, 1997. "Towards a neo-Schumpeterian theory of innovation in services?," Science and Public Policy, Oxford University Press, vol. 24(6), pages 405-420, December.
    9. Gallouj, Faiz & Weinstein, Olivier, 1997. "Innovation in services," Research Policy, Elsevier, vol. 26(4-5), pages 537-556, December.
    10. Srinivas, Smita & Sutz, Judith, 2008. "Developing countries and innovation: Searching for a new analytical approach," Technology in Society, Elsevier, vol. 30(2), pages 129-140.
    11. Gautam Ray & Jay B. Barney & Waleed A. Muhanna, 2004. "Capabilities, business processes, and competitive advantage: choosing the dependent variable in empirical tests of the resource‐based view," Strategic Management Journal, Wiley Blackwell, vol. 25(1), pages 23-37, January.
    12. Paula Linna, 2013. "Bricolage As A Means Of Innovating In A Resource-Scarce Environment: A Study Of Innovator-Entrepreneurs At The Bop," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 18(03), pages 1-23.
    13. Minna Halme & Sara Lindeman & Paula Linna, 2012. "Innovation for Inclusive Business: Intrapreneurial Bricolage in Multinational Corporations," Journal of Management Studies, Wiley Blackwell, vol. 49(4), pages 743-784, June.
    14. McColl-Kennedy, Janet R. & Hogan, Suellen J. & Witell, Lars & Snyder, Hannah, 2017. "Cocreative customer practices: Effects of health care customer value cocreation practices on well-being," Journal of Business Research, Elsevier, vol. 70(C), pages 55-66.
    15. Gebauer, Heiko & Gustafsson, Anders & Witell, Lars, 2011. "Competitive advantage through service differentiation by manufacturing companies," Journal of Business Research, Elsevier, vol. 64(12), pages 1270-1280.
    16. Stevens, Eric & Dimitriadis, Sergios, 2004. "New service development through the lens of organisational learning: evidence from longitudinal case studies," Journal of Business Research, Elsevier, vol. 57(10), pages 1074-1084, October.
    17. Nicole Coviello & Martin Cox, 2006. "The resource dynamics of international new venture networks," Journal of International Entrepreneurship, Springer, vol. 4(2), pages 113-132, September.
    18. Geoffrey Desa, 2012. "Resource Mobilization in International Social Entrepreneurship: Bricolage as a Mechanism of Institutional Transformation," Entrepreneurship Theory and Practice, , vol. 36(4), pages 727-751, July.
    19. Frank M. Bass & Jerry Wind, 1995. "Introduction to the Special Issue: Empirical Generalizations in Marketing," Marketing Science, INFORMS, vol. 14(3_supplem), pages 1-5.
    20. Barrett, Alan & Bergin, Adele & FitzGerald, John & Lambert, Derek & McCoy, Daire & Morgenroth,Edgar & Siedschlag, Iulia & Studnicka, Zuzanna, 2015. "Scoping the Possible Economic Implications of Brexit on Ireland," Research Series, Economic and Social Research Institute (ESRI), number RS48, June.
    21. John T. Perry & Gaylen N. Chandler & Gergana Markova, 2012. "Entrepreneurial Effectuation: A Review and Suggestions for Future Research," Entrepreneurship Theory and Practice, , vol. 36(4), pages 837-861, July.
    22. Greg Fisher, 2012. "Effectuation, Causation, and Bricolage: A Behavioral Comparison of Emerging Theories in Entrepreneurship Research," Entrepreneurship Theory and Practice, , vol. 36(5), pages 1019-1051, September.
    23. Witell, Lars & Snyder, Hannah & Gustafsson, Anders & Fombelle, Paul & Kristensson, Per, 2016. "Defining service innovation: A review and synthesis," Journal of Business Research, Elsevier, vol. 69(8), pages 2863-2872.
    24. Tether, Bruce S. & Tajar, Abdelouahid, 2008. "Beyond industry-university links: Sourcing knowledge for innovation from consultants, private research organisations and the public science-base," Research Policy, Elsevier, vol. 37(6-7), pages 1079-1095, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Onwuegbuzie, Henrietta N. & Mafimisebi, Oluwasoye P., 2021. "Global relevance of scaling African indigenous entrepreneurship," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    2. Reypens, Lina & Bacq, Sophie & Milanov, Hana, 2021. "Beyond bricolage: Early-stage technology venture resource mobilization in resource-scarce contexts," Journal of Business Venturing, Elsevier, vol. 36(4).
    3. Mansi Singh & Sanjay Dhir & Harsh Mishra, 2024. "Synthesizing research in entrepreneurial bootstrapping and bricolage: a bibliometric mapping and TCCM analysis," Management Review Quarterly, Springer, vol. 74(1), pages 487-520, February.
    4. Villani, Elisa & Linder, Christian & Lechner, Christian & Muller, Lina, 2021. "How do non-innovative firms start innovation and build legitimacy? The case of professional service firms," Journal of Business Research, Elsevier, vol. 137(C), pages 614-625.
    5. Johansson, A. Elisabeth & Raddats, Chris & Witell, Lars, 2019. "The role of customer knowledge development for incremental and radical service innovation in servitized manufacturers," Journal of Business Research, Elsevier, vol. 98(C), pages 328-338.
    6. Yang, Man, 2018. "International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers," International Business Review, Elsevier, vol. 27(5), pages 1045-1056.
    7. Wu, Liang & Liu, Heng & Zhang, Jianqi, 2017. "Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence," Journal of Business Research, Elsevier, vol. 70(C), pages 127-135.
    8. Vinciane Servantie & Martine Hlady-Rispal, 2022. "Born globals’ decision-making logics during their entrepreneurial process," Journal of International Entrepreneurship, Springer, vol. 20(2), pages 255-281, June.
    9. Haim Faridian, Parisa, 2023. "Leading open innovation: The role of strategic entrepreneurial leadership in orchestration of value creation and capture in GitHub open source communities," Technovation, Elsevier, vol. 119(C).
    10. Michaelis, Timothy L. & Carr, Jon C. & Scheaf, David J. & Pollack, Jeffrey M., 2020. "The frugal entrepreneur: A self-regulatory perspective of resourceful entrepreneurial behavior," Journal of Business Venturing, Elsevier, vol. 35(4).
    11. Mahavarpour, Nasrin & Marvi, Reza & Foroudi, Pantea, 2023. "A Brief History of Service Innovation: The evolution of past, present, and future of service innovation," Journal of Business Research, Elsevier, vol. 160(C).
    12. Tor Helge Aas & Nina Jentoft & Mikaela Vasstrøm, 2016. "Managing innovation of care services: An exploration of Norwegian municipalities," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1215762-121, December.
    13. Mengmeng Meng & Jiasu Lei & Jie Jiao & Qiuyan Tao, 2020. "How does strategic flexibility affect bricolage: The moderating role of environmental turbulence," PLOS ONE, Public Library of Science, vol. 15(8), pages 1-18, August.
    14. Sunduramurthy, Chamu & Zheng, Congcong & Musteen, Martina & Francis, John & Rhyne, Lawrence, 2016. "Doing more with less, systematically? Bricolage and ingenieuring in successful social ventures," Journal of World Business, Elsevier, vol. 51(5), pages 855-870.
    15. Markus Perkmann & André Spicer, 2014. "How Emerging Organizations Take Form: The Role of Imprinting and Values in Organizational Bricolage," Organization Science, INFORMS, vol. 25(6), pages 1785-1806, December.
    16. Russell E. Browder & Stella Seyb & Angela Forgues & Howard E. Aldrich, 2023. "Pandemic Makers: How Citizen Groups Mobilized Resources to Meet Local Needs in a Global Health Crisis," Entrepreneurship Theory and Practice, , vol. 47(3), pages 964-997, May.
    17. Aura Parmentier-Cajaiba & Nathalie Lazaric & Giovany Cajaiba-Santana, 2021. "The effortful process of routines emergence: the interplay of entrepreneurial actions and artefacts," Journal of Evolutionary Economics, Springer, vol. 31(1), pages 33-63, January.
    18. Hertel, Christina & Binder, Julia & Fauchart, Emmanuelle, 2021. "Getting more from many—A framework of community resourcefulness in new venture creation," Journal of Business Venturing, Elsevier, vol. 36(3).
    19. Jintong Tang & Zhi Tang & Jerome A. Katz, 2014. "Proactiveness, Stakeholder–Firm Power Difference, and Product Safety and Quality of Chinese SMEs," Entrepreneurship Theory and Practice, , vol. 38(5), pages 1-29, September.
    20. Machado Léo, Ricardo & Tello‐Gamarra, Jorge, 2016. "Inovac¸ão em servic¸os: estado da arte e perspectivas futuras [Innovation in services: state of the art and future perspectives]," MPRA Paper 82195, University Library of Munich, Germany, revised 29 Mar 2017.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:79:y:2017:i:c:p:290-298. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.