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Bricolage As A Means Of Innovating In A Resource-Scarce Environment: A Study Of Innovator-Entrepreneurs At The Bop

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  • PAULA LINNA

    (Department of Management and International Business, School of Business, Aalto University, PO Box 21230, 00076 AALTO, Finland)

Abstract

The aim of this study is to gain an insight on how bricolage is used as a method of innovation in a resource scarce context. Previous studies of entrepreneurship have emphasized the significance of bricolage especially as a way to mobilize resources. Although seen to be essential when entrepreneurs are facing resource constraints, no attention has been paid to bricolage in the context of local entrepreneurs in developing countries. This study is based on the analysis of innovation processes of Kenyan innovator-entrepreneurs who are designing low-cost renewable energy solutions for rural people at the Base of the Pyramid (BOP). In this study, three different types of bricolage were especially recognized: a social mindset combined with resourcefulness; making do with resources at hand; and improvization as way of proceeding. This research provides empirical evidence on how bricolage is used in different parts of the innovation process. The paper contributes significantly to the emerging discussion on innovation and entrepreneurship in the context of a developing country.

Suggested Citation

  • Paula Linna, 2013. "Bricolage As A Means Of Innovating In A Resource-Scarce Environment: A Study Of Innovator-Entrepreneurs At The Bop," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 18(03), pages 1-23.
    • Handle: RePEc:wsi:jdexxx:v:18:y:2013:i:03:n:s1084946713500155
    DOI: 10.1142/S1084946713500155
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    References listed on IDEAS

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    1. Allen L. Hammond & William J. Kramer & Robert S. Katz & Julia T. Tran & Courtland Walker, 2007. "The Next 4 Billion," Innovations: Technology, Governance, Globalization, MIT Press, vol. 2(1-2), pages 147-158, April.
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    Cited by:

    1. Reypens, Lina & Bacq, Sophie & Milanov, Hana, 2021. "Beyond bricolage: Early-stage technology venture resource mobilization in resource-scarce contexts," Journal of Business Venturing, Elsevier, vol. 36(4).
    2. Michael H. Morris & Donald F. Kuratko & David B. Audretsch & Susana Santos, 2022. "Overcoming the liability of poorness: disadvantage, fragility, and the poverty entrepreneur," Small Business Economics, Springer, vol. 58(1), pages 41-55, January.
    3. Zhu, Fengxia & Wei, Zelong & Bao, Yongchuan & Zou, Shaoming, 2019. "Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China," International Business Review, Elsevier, vol. 28(6), pages 1-1.
    4. Witell, Lars & Gebauer, Heiko & Jaakkola, Elina & Hammedi, Wafa & Patricio, Lia & Perks, Helen, 2017. "A bricolage perspective on service innovation," Journal of Business Research, Elsevier, vol. 79(C), pages 290-298.
    5. Christian Busch & Harry Barkema, 2021. "From necessity to opportunity: Scaling bricolage across resource‐constrained environments," Strategic Management Journal, Wiley Blackwell, vol. 42(4), pages 741-773, April.
    6. Liu, Wentong & Kwong, Caleb C.Y. & Kim, Young-Ah & Liu, Hongfei, 2021. "The more the better vs. less is more: Strategic alliances, bricolage and social performance in social enterprises," Journal of Business Research, Elsevier, vol. 137(C), pages 128-142.
    7. Mansi Singh & Sanjay Dhir & Harsh Mishra, 2024. "Synthesizing research in entrepreneurial bootstrapping and bricolage: a bibliometric mapping and TCCM analysis," Management Review Quarterly, Springer, vol. 74(1), pages 487-520, February.
    8. Jianyu Zhao & Yining Huang & Xi Xi & Shanshan Wang, 2021. "How knowledge heterogeneity influences business model design: mediating effects of strategic learning and bricolage," International Entrepreneurship and Management Journal, Springer, vol. 17(2), pages 889-919, June.
    9. MD Nazmul Islam & Wilson Ozuem & Gordon Bowen & Michelle Willis & Raye Ng, 2021. "An Empirical Investigation and Conceptual Model of Perceptions, Support, and Barriers to Marketing in Social Enterprises in Bangladesh," Sustainability, MDPI, vol. 13(1), pages 1-20, January.
    10. Jie Wu & Steven Si & Zhiyang Liu, 2022. "Entrepreneurship in Asia: Entrepreneurship knowledge when East meets West," Asian Business & Management, Palgrave Macmillan, vol. 21(3), pages 317-342, July.
    11. Sharmelly, Rifat & Ray, Pradeep Kanta, 2021. "Managing resource-constrained innovation in emerging markets: Perspectives from a business model," Technology in Society, Elsevier, vol. 65(C).
    12. Chaudhuri, Atanu & Prætorius, Thim & Narayanamurthy, Gopalakrishnan & Hasle, Peter & Pereira, Vijay, 2021. "Finding your feet in constrained markets: How bottom of pyramid social enterprises adjust to scale-up-technology-enabled healthcare delivery," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    13. Aura Parmentier-Cajaiba & Nathalie Lazaric & Giovany Cajaiba-Santana, 2021. "The effortful process of routines emergence: the interplay of entrepreneurial actions and artefacts," Journal of Evolutionary Economics, Springer, vol. 31(1), pages 33-63, January.
    14. Krohn, Malte & Petersen, Finn & Hochmuth, Dustin & Herstatt, Cornelius, 2020. "The Deliberative Frugal Mindset: A model of managerial opportunity recognition for frugal innovation," Working Papers 109, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    15. Bhattacharjya, Bibhuti Ranjan & Bhaduri, Saradindu & Kakoty, Sashindra Kumar, 2023. "Co-creating community-led frugal innovation: An adapted Quadruple Helix?," Technovation, Elsevier, vol. 124(C).
    16. Shamim Akhtar & José Moleiro Martins & Pedro Neves Mata & Hongyun Tian & Shumaila Naz & Maria Dâmaso & Ricardo Simões Santos, 2021. "Assessing the Relationship between Market Orientation and Green Product Innovation: The Intervening Role of Green Self-Efficacy and Moderating Role of Resource Bricolage," Sustainability, MDPI, vol. 13(20), pages 1-15, October.
    17. Saiyed, Abrar Ali & Wierenga, Marleen & Fernhaber, Stephanie A. & Nummela, Niina, 2023. "From grassroots to international markets: A qualitative study of marginalized entrepreneurs in India," International Business Review, Elsevier, vol. 32(5).
    18. Milena Gojny-Zbierowska & Przemysław Zbierowski, 2021. "Improvisation as Responsible Innovation in Organizations," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    19. María José Zapata Campos & Sebastián Carenzo & Goodluck Charles & Jutta Gutberlet & Jaan-Henrik Kain & Michael O Oloko & Jessica Pérez Reynosa & Patrik Zapata, 2023. "Grassroots innovations in ‘extreme’ urban environments. The inclusive recycling movement," Environment and Planning C, , vol. 41(2), pages 351-374, March.
    20. Onwuegbuzie, Henrietta N. & Mafimisebi, Oluwasoye P., 2021. "Global relevance of scaling African indigenous entrepreneurship," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    21. Diane Holt & David Littlewood, 2017. "Waste Livelihoods Amongst the Poor – Through the Lens of Bricolage," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 253-264, February.
    22. Su, Yiyi & Song, Jialin & Lu, Ying & Fan, Di & Yang, Miles, 2023. "Economic poverty, common prosperity, and underdog entrepreneurship," Journal of Business Research, Elsevier, vol. 165(C).
    23. Zhenfeng Liu & Jian Feng & Jinfeng Wang, 2020. "Resource-Constrained Innovation Method for Sustainability: Application of Morphological Analysis and TRIZ Inventive Principles," Sustainability, MDPI, vol. 12(3), pages 1-23, January.
    24. Nabila Abid & Michael Dowling & Federica Ceci & Junaid Aftab, 2023. "Does resource bricolage foster SMEs' competitive advantage and financial performance? A resource‐based perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 5833-5853, December.
    25. Giacomo Ciambotti & Matteo Pedrini, 2021. "Hybrid Harvesting Strategies to Overcome Resource Constraints: Evidence from Social Enterprises in Kenya," Journal of Business Ethics, Springer, vol. 168(3), pages 631-650, January.

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