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Marketing communication and the world wide web

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  • Berthon, Pierre
  • Pitt, Leyland
  • Watson, Richard T.

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  • Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
    • Handle: RePEc:eee:bushor:v:39:y:1996:i:5:p:24-32
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    References listed on IDEAS

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    1. Berthon, Pierre & Pitt, Leyland F. & Watson, Richard T., 1996. "The World Wide Web As An Advertising Medium:," Journal of Advertising Research, Cambridge University Press, vol. 36(1), pages 43-54, January.
    2. Sherry, John F, Jr, 1990. "A Sociocultural Analysis of a Midwestern American Flea Market," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 13-30, June.
    3. Belk, Russell W & Sherry, John F, Jr & Wallendorf, Melanie, 1988. "A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 449-470, March.
    4. Srinath Gopalakrishna & Gary L. Lilien, 1995. "A Three-Stage Model of Industrial Trade Show Performance," Marketing Science, INFORMS, vol. 14(1), pages 22-42.
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    Cited by:

    1. Gian Luca Gregori & Valerio Temperini, 2013. "Il ruolo dell?e-learning nelle strategie di comunicazione delle imprese. Il caso della iGuzzini illuminazione," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(3), pages 421-435.
    2. Griffith, David A. & Palmer, Jonathan W., 1999. "Leveraging the web for corporate success," Business Horizons, Elsevier, vol. 42(1), pages 3-10.
    3. Luiz Moutinho & Graeme D. Hutcheson, 2006. "Store Patronage: The Utility Of A Multi-Method, Multi-Nomial Logistic Regression Model For Predicting Store Choice," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(1), pages 5-25.
    4. Pitt, Leyland & Berthon, Pierre & Robson, Matthew, 1997. "The internationalization of management knowledge dissemination: A dialectic," Journal of World Business, Elsevier, vol. 32(4), pages 369-385, January.
    5. Dale Young & John Benamati, 2004. "A Cross-industry Analysis of Large Firm Transactional Public Web Sites," American Journal of Business, Emerald Group Publishing, vol. 19(1), pages 37-46.
    6. Juan José López García & David Lizcano & Celia MQ Ramos & Nelson Matos, 2019. "Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study," Future Internet, MDPI, vol. 11(6), pages 1-16, June.
    7. Rui Quaresma & Paula Huertas & José Castillo, 2009. "La Empresa Española de Espalda al Comercio Electrónico," CEFAGE-UE Working Papers 2009_04, University of Evora, CEFAGE-UE (Portugal).
    8. Jonathan W. Palmer, 2002. "Web Site Usability, Design, and Performance Metrics," Information Systems Research, INFORMS, vol. 13(2), pages 151-167, June.
    9. Pitt, Leyland & Berthon, Pierre & Watson, Richard T., 1999. "Cyberservice: Taming service marketing problems with the world wide web," Business Horizons, Elsevier, vol. 42(1), pages 11-18.
    10. Logman, Marc, 1997. "Marketing mix customization and customizability," Business Horizons, Elsevier, vol. 40(6), pages 39-44.

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