Marketing communication and the world wide web
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- Pitt, Leyland & Berthon, Pierre & Robson, Matthew, 1997. "The internationalization of management knowledge dissemination: A dialectic," Journal of World Business, Elsevier, vol. 32(4), pages 369-385, January.
- Rui Quaresma & Paula Huertas & José Castillo, 2009. "La Empresa Española de Espalda al Comercio Electrónico," CEFAGE-UE Working Papers 2009_04, University of Evora, CEFAGE-UE (Portugal).
- Gian Luca Gregori & Valerio Temperini, 2013. "Il ruolo dell’e-learning nelle strategie di comunicazione delle imprese. Il caso della iGuzzini illuminazione," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(3), pages 421-435.
- Dale Young & John Benamati, 2004. "A Cross-industry Analysis of Large Firm Transactional Public Web Sites," American Journal of Business, Emerald Group Publishing, vol. 19(1), pages 37-46.
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