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Marketing communication and the world wide web


  • Berthon, Pierre
  • Pitt, Leyland
  • Watson, Richard T.


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  • Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
  • Handle: RePEc:eee:bushor:v:39:y:1996:i:5:p:24-32

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    Cited by:

    1. Gian Luca Gregori & Valerio Temperini, 2013. "Il ruolo dell’e-learning nelle strategie di comunicazione delle imprese. Il caso della iGuzzini illuminazione," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(3), pages 421-435.
    2. Jonathan W. Palmer, 2002. "Web Site Usability, Design, and Performance Metrics," Information Systems Research, INFORMS, vol. 13(2), pages 151-167, June.
    3. Pitt, Leyland & Berthon, Pierre & Robson, Matthew, 1997. "The internationalization of management knowledge dissemination: A dialectic," Journal of World Business, Elsevier, vol. 32(4), pages 369-385, January.
    4. Dale Young & John Benamati, 2004. "A Cross-industry Analysis of Large Firm Transactional Public Web Sites," American Journal of Business, Emerald Group Publishing, vol. 19(1), pages 37-46.
    5. Rui Quaresma & Paula Huertas & José Castillo, 2009. "La Empresa Española de Espalda al Comercio Electrónico," CEFAGE-UE Working Papers 2009_04, University of Evora, CEFAGE-UE (Portugal).

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