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La Empresa Española de Espalda al Comercio Electrónico

Listed author(s):
  • Rui Quaresma


    (Universidade de Evora, Departamento de Gestão, CEFAGE-UE)

  • Paula Huertas


    (Departamento de Economía Financiera y Dirección de Operaciones. Universidad de Sevilla)

  • José Castillo


    (Departamento de Economía Financiera y Dirección de Operaciones)

This paper presents the results of a qualitative and quantitative evaluation of the performance on the Internet of medium and large Spanish enterprises. Special attention is given to the firms' e-commerce, in particular to the issue of business to consumer. In the study, an instrument of analysis was specially developed to evaluate the presence on the Internet of those firms. That instrument was based on information from legal norms, conduct codes and/or certification schemes and a variety of other information sources related with the issues of Internet, web sites and e-commerce. In total the firms' web sites, selected through a random sample technique, were evaluated on 119 items.

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Paper provided by University of Evora, CEFAGE-UE (Portugal) in its series CEFAGE-UE Working Papers with number 2009_04.

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Length: 21 pages
Date of creation: 2009
Handle: RePEc:cfe:wpcefa:2009_04
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  1. Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
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