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La Empresa Española de Espalda al Comercio Electrónico


  • Rui Quaresma

    () (Universidade de Evora, Departamento de Gestão, CEFAGE-UE)

  • Paula Huertas

    () (Departamento de Economía Financiera y Dirección de Operaciones. Universidad de Sevilla)

  • José Castillo

    () (Departamento de Economía Financiera y Dirección de Operaciones)


This paper presents the results of a qualitative and quantitative evaluation of the performance on the Internet of medium and large Spanish enterprises. Special attention is given to the firms' e-commerce, in particular to the issue of business to consumer. In the study, an instrument of analysis was specially developed to evaluate the presence on the Internet of those firms. That instrument was based on information from legal norms, conduct codes and/or certification schemes and a variety of other information sources related with the issues of Internet, web sites and e-commerce. In total the firms' web sites, selected through a random sample technique, were evaluated on 119 items.

Suggested Citation

  • Rui Quaresma & Paula Huertas & José Castillo, 2009. "La Empresa Española de Espalda al Comercio Electrónico," CEFAGE-UE Working Papers 2009_04, University of Evora, CEFAGE-UE (Portugal).
  • Handle: RePEc:cfe:wpcefa:2009_04

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    References listed on IDEAS

    1. Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
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    Internet; electronic commerce; B2C; e-business.;

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