La Empresa Española de Espalda al Comercio Electrónico
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- Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
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KeywordsInternet; electronic commerce; B2C; e-business.;
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