Store Patronage: The Utility Of A Multi-Method, Multi-Nomial Logistic Regression Model For Predicting Store Choice
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References listed on IDEAS
- McCurley Hortman, Sandra & Allaway, Arthur W. & Barry Mason, J. & Rasp, John, 1990. "Multisegment analysis of supermarket patronage," Journal of Business Research, Elsevier, vol. 21(3), pages 209-223, November.
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