Marketing-Management Impacts on Produce Sales
Produce departments are important to the profitability and competitiveness of grocery stores. Understanding how variables beyond price and seasonality impact the demand and ultimately sales for produce is vital. This study finds display size and the use of multiple displays to be the most powerful tools (after price) that produce managers have available to them, but only with the right products. Also, point-of-purchase signage is found to have limited impact. These findings are based on the estimation of a demand system of fruits with prices, advertising size and location, display size (including multiple displays), and product origin among the explanatory variables.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Carlos Arnade & Daniel Pick, 2000. "Seasonal oligopoly power: the case of the US fresh fruit market," Applied Economics, Taylor & Francis Journals, vol. 32(8), pages 969-977.
- Moschini, GianCarlo, 1995. "Units of Measurement and the 'Stone Index' In Demand System Estimation," Staff General Research Papers 5058, Iowa State University, Department of Economics.
- Jacobson, Robert & Obermiller, Carl, 1990. " The Formation of Expected Future Price: A Reference Price for Forward-Looking Consumers," Journal of Consumer Research, University of Chicago Press, vol. 16(4), pages 420-32, March.
- Vande Kamp, Philip R. & Kaiser, Harry M., 1998.
"Optimal Temporal Policies in Fluid Milk Advertising,"
122676, Cornell University, Department of Applied Economics and Management.
- Philip R. Vande Kamp & Harry M. Kaiser, 2000. "Optimal Temporal Policies in Fluid Milk Advertising," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(2), pages 274-286.
- Nayga, Rodolfo M., Jr., 1995. "Determinants Of U.S. Household Expenditures On Fruit And Vegetables: A Note And Update," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December.
- Liefeld, John & Heslop, Louise A, 1985. " Reference Prices and Deception in Newspaper Advertising," Journal of Consumer Research, University of Chicago Press, vol. 11(4), pages 868-76, March.
- Todd M. Schmit & Harry M. Kaiser, 2004. "Decomposing the Variation in Generic Advertising Response over Time," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(1), pages 139-153.
- Richards, Timothy J., 2000. "The Impact Of Promotion And Advertising: A Latent Class Approach," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 32(03), December.
- Schaffner, David J., 2002. "United States Produce Markets In Transition- Today And Tomorrow," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(02), July.
- You, Zhikang & Epperson, James E. & Huang, Chung L., 1996. "A Composite System Demand Analysis For Fresh Fruits And Vegetables In The United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 27(3), October.
- Jagmohan S. Raju, 1992. "The Effect of Price Promotions on Variability in Product Category Sales," Marketing Science, INFORMS, vol. 11(3), pages 207-220.
- Winfree, Jason A. & McCluskey, Jill J. & Mittelhammer, Ronald C. & Gutman, Paula, 2004. "Seasonal Oligopoly Power In The D'Anjou Pear Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(02), July.
- Bobby G. Beamer & Warren P. Preston, 1993. "Organizational structures and strategic management of produce marketing in retail supermarkets," Agribusiness, John Wiley & Sons, Ltd., vol. 9(2), pages 103-117.
- repec:ner:tilbur:urn:nbn:nl:ui:12-339978 is not listed on IDEAS
- Durham, Catherine A. & McFetridge, Marc V. & Johnson, Aaron J., 2005. "The Development of a Quality Scale to Measure the Impact of Quality on Supermarket Fruit Demand," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), March.
- Cook, Roberta L., 1990. "Challenges And Opportunities In The U.S. Fresh Produce Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(1), February.
- Perosio, Debra J. & McLaughlin, Edward W. & Cuellar, Sandra & Park, Kristen, 2001. "Supply Chain Management in the Produce Industry," Research Bulletins 122645, Cornell University, Department of Applied Economics and Management.
- Herrmann, Roland & Roeder, Claudia, 1998. "Some neglected issues in food demand analysis: retail-level demand, health information and product quality," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 42(4), December.
When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:43494. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.