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Organizational structures and strategic management of produce marketing in retail supermarkets

Author

Listed:
  • Bobby G. Beamer

    (Department of Agricultural Economics at Purdue University)

  • Warren P. Preston

    (Virginia Polytechnic Institute and State University)

Abstract

A conceptual framework is developed to describe the internal organization of produce marketing management within retail supermarket chains. The framework is applied to the analysis of a selective sample of 17 supermarket chains operating primarily in the southern mid-Atlantic region. Based on results of interviews with key management personnel, generalized models of the hierarchy of management and scope of responsibility for strategic planning relevant to the fresh produce section are constructed. Implications are drawn for strategic and operational control of the produce section. © 1993 John Wiley & Sons, Inc.

Suggested Citation

  • Bobby G. Beamer & Warren P. Preston, 1993. "Organizational structures and strategic management of produce marketing in retail supermarkets," Agribusiness, John Wiley & Sons, Ltd., vol. 9(2), pages 103-117.
    • Handle: RePEc:wly:agribz:v:9:y:1993:i:2:p:103-117
    DOI: 10.1002/1520-6297(199303)9:2<103::AID-AGR2720090202>3.0.CO;2-6
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    References listed on IDEAS

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    1. Capps, Oral, Jr., 1988. "Defining Management Responsibilities In The Retail Food Distribution Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 19(2), pages 1-7, September.
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    Cited by:

    1. Durham, Catherine A. & Johnson, Aaron J. & McFetridge, Marc V., 2007. "Marketing-Management Impacts on Produce Sales," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(2), pages 1-17, July.
    2. McLaughlin, Edward W. & Perosio, Debra J., 1994. "Fresh Fruit and Vegetable Procurement Dynamics: The Role of the Supermarket Buyer," Research Bulletins 123000, Cornell University, Department of Applied Economics and Management.

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