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Revisiting Cheap Talk with New Evidence from a Field Experiment

Author

Listed:
  • Silva, Andres
  • Nayga, Rodolfo M., Jr.
  • Campbell, Benjamin L.
  • Park, John L.

Abstract

We assess the reduction of hypothetical bias in consumers’ willingness to pay (WTP) for products by applying a generic, short, and neutral cheap talk script in a retail setting. Using an open-ended elicitation mechanism with non-hypothetical, hypothetical, and hypothetical with cheap talk treatments, our results indicate that the hypothetical WTP values are higher than the nonhypothetical values, but the hypothetical with cheap talk values are not significantly different from non-hypothetical estimates.

Suggested Citation

  • Silva, Andres & Nayga, Rodolfo M., Jr. & Campbell, Benjamin L. & Park, John L., 2011. "Revisiting Cheap Talk with New Evidence from a Field Experiment," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 36(2), August.
  • Handle: RePEc:ags:jlaare:117168
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    References listed on IDEAS

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    2. Maurice Doyon & Laure Saulais & Bernard Ruffieux & Denise Bweli, 2015. "Hypothetical bias for private goods: does cheap talk make a difference?," Post-Print hal-01254936, HAL.
    3. repec:bla:jconsa:v:51:y:2017:i:2:p:312-328 is not listed on IDEAS
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    5. de-Magistris, Tiziana & Pascucci, Stefano, 2014. "The effect of the solemn oath script in hypothetical choice experiment survey: A pilot study," Economics Letters, Elsevier, vol. 123(2), pages 252-255.
    6. Van Wezemael, Lynn & Caputo, Vincenzina & Nayga, Rodolfo M. & Chryssochoidis, George & Verbeke, Wim, 2014. "European consumer preferences for beef with nutrition and health claims: A multi-country investigation using discrete choice experiments," Food Policy, Elsevier, vol. 44(C), pages 167-176.
    7. Vincenzina Caputo & Achilleas Vassilopoulos & Rodolfo M. Nayga Jr. & Maurizio Canavari, 2013. "Welfare Effects of Food Miles Labels," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(2), pages 311-327, July.
    8. Kar H. Lim & Wuyang Hu, 2016. "How Local Is Local? A Reflection on Canadian Local Food Labeling Policy from Consumer Preference," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 64(1), pages 71-88, March.
    9. Haefele, Michelle & Loomis, John & Bilmes, Linda J., 2016. "Total Economic Valuation of the National Park Service Lands and Programs: Results of a Survey of the American Public," Working Paper Series 16-024, Harvard University, John F. Kennedy School of Government.
    10. Varela, Elsa & Mahieu, Pierre-Alexandre & Giergiczny, Marek & Riera, Pere & Soliño, Mario, 2014. "Testing the single opt-out reminder in choice experiments: An application to fuel break management in Spain," Journal of Forest Economics, Elsevier, vol. 20(3), pages 212-222.
    11. Caputo, Vincenzina & Aprile, Maria Carmela & Nayga, Rodolfo M., Jr., 2011. "Consumers’ Valuation for European food quality labels: Importance of Label Information Provision," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114324, European Association of Agricultural Economists.
    12. Marcello Di Muro & Rungsaran Wongprawmas & Maurizio Canavari, 2016. "Consumers’ Preferences and Willingness-To-Pay for Misfit Vegetables," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 18(2), pages 133-154.
    13. Caputo, Vincenzina & Loo, Ellen J. Van & Scarpa, Riccardo & Nayga, Rodolfo M. Jr & Verbeke, Wim, 2014. "“Using Experiments to Address Attribute Non-attendance in Consumer Food Choices”," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 177173, Agricultural and Applied Economics Association.
    14. Van Loo, Ellen J. & Nayga, Rodolfo M. Jr. & Seo, Han-Seok & Verbeke, Wim, 2014. "Visual Attribute Non-Attendance in a Food Choice Experiment: Results From an Eye-tracking Study," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170298, Agricultural and Applied Economics Association.
    15. Ewa Zawojska & Pierre-Alexandre Mahieu & Romain Crastes & Jordan Louviere, 2016. "On a way to overcome strategic overbidding in open-ended stated preference surveys: A recoding approach," Working Papers 2016-34, Faculty of Economic Sciences, University of Warsaw.
    16. Van Loo, Ellen J. & Caputo, Vincenzina & Nayga, Rodolfo M. & Verbeke, Wim, 2014. "Consumers’ valuation of sustainability labels on meat," Food Policy, Elsevier, vol. 49(P1), pages 137-150.
    17. Caputo, Vincenzina & Nayga, Rodolfo M. Jr. & Scarpa, Riccardo, 2013. "Food miles or carbon emissions? Exploring labelling preference for food transport footprint with a stated choice study," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 57(4), December.
    18. Vlaeminck, Pieter & Vranken, Liesbet, 2015. "Do labels capture consumers’ actual willingness to pay for Fair Trade characteristics?," Working Papers 206438, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
    19. de Magistris, Tiziana & Pascucci, Stefano, 2012. "Consumers´ preferences for the millennium bugs. Does “solemn oath” mitigate the hypothetical bias in choice experiment?," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124834, Agricultural and Applied Economics Association.

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