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Revisiting Cheap Talk with New Evidence from a Field Experiment

  • Silva, Andres
  • Nayga, Rodolfo M., Jr.
  • Campbell, Benjamin L.
  • Park, John L.

We assess the reduction of hypothetical bias in consumers’ willingness to pay (WTP) for products by applying a generic, short, and neutral cheap talk script in a retail setting. Using an open-ended elicitation mechanism with non-hypothetical, hypothetical, and hypothetical with cheap talk treatments, our results indicate that the hypothetical WTP values are higher than the nonhypothetical values, but the hypothetical with cheap talk values are not significantly different from non-hypothetical estimates.

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File URL: http://purl.umn.edu/117168
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Article provided by Western Agricultural Economics Association in its journal Journal of Agricultural and Resource Economics.

Volume (Year): 36 (2011)
Issue (Month): 2 (August)
Pages:

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Handle: RePEc:ags:jlaare:117168
Contact details of provider: Web page: http://waeaonline.org/

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