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Negative Spillover Effect on Demand for US Pork and Vegetables Caused by BSE Outbreak

Author

Listed:
  • Ishida, Takashi
  • Ishikawa, Noriko
  • Fukushige, Mototsugu

Abstract

After the BSE outbreak in December 2003 in the United States, Japanese consumers refrained from buying US beef and other agricultural products produced in the US. We use a probit model to analyze how the BSE outbreak has affected demand for products other than beef and what household characteristics have an impact on decisions to purchase US agricultural products. We show that the BSE outbreak has had a significant impact on the purchasing decisions of Japanese consumers. Presence of children in the household and interest in country-of-origin information also significantly affected consumer attitudes and their purchases of US agricultural products.

Suggested Citation

  • Ishida, Takashi & Ishikawa, Noriko & Fukushige, Mototsugu, 2012. "Negative Spillover Effect on Demand for US Pork and Vegetables Caused by BSE Outbreak," Journal of Food Research, Canadian Center of Science and Education, vol. 1(2).
    • Handle: RePEc:ags:aesjfr:404965
    as

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    File URL: https://ageconsearch.umn.edu/record/404965/files/15130-53194-1-PB.pdf
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    References listed on IDEAS

    as
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    2. Maheswaran, Durairaj, 1994. "Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(2), pages 354-365, September.
    3. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
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